Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Featured
The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
Discover the best AI content writing tools of 2025, including ChatGPT, Perplexity, and Gemini. Learn expert tips, 'cheat codes,' and why digital agencies are still essential for high-quality content creation.
Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.
Poor communication can ruin even the most special moments. Discover how a lack of clear messaging led to a father missing his daughter’s big performance at Radio City Music Hall—and why businesses must prioritize effective communication.
Want to drive more organic traffic and skyrocket your sales? View proven ecommerce SEO strategies and best practices to dominate the search rankings.
Learn how AI tools like Gemini and ChatGPT can revolutionize your social media management by streamlining tasks such as content creation, scheduling, engagement, and analytics, making your digital marketing efforts more efficient and effective.
Discover the best SEO-friendly ecommerce platforms for your business. Find top-rated platforms for SEO success: BigCommerce, Shopify, Magento, and more.
This video explores the importance of long-term client relationships and shares key principles for building trust and loyalty.
We would like to wish everyone happy holidays and thank our clients for a successful year. Read for a glimpse into our teams AI-related holiday searches.
This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.
Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.
Get the most out of your next conference with these 3 simple yet powerful tips to optimize your learning, network, and improve your overall experience.
This article explores the key trends shaping paid search and SEM in 2025, including the rise of first-party data, interactive ad formats, and advanced attribution modeling, urging marketers to adapt their strategies and leverage these trends for success.
Learn about the evolving search landscape and how AI is changing the way people find information, highlighting the importance of organic visibility and introducing Arc Intermedia's new program to help businesses adapt.
The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.
In a world of remote work, your video background has become your new "office," offering a prime branding opportunity. Learn how to make the most of this space to showcase your professionalism and personality in this "What Am I Working On Today?" video.