Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Featured
The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2021. Read what 2020 meant to our team and see some of our four legged companions who have kept us company while working remote this year.
Arc Intermedia President and Founder David Sonn was recently featured on the podcast Marketing Agency Leadership with Rob Kischuk. Listen to Dave's view on digital tactics, customer acquisition, and building a business over the last decade.
This holiday season the Arc team is taking a moment to think about the tools we are thankful for and how they help us do our job. Read this list of our favorite tools.
Ron Sansone breaks down the antitrust case against Google in terms of its current and historical context. Discover how changing times made this lawsuit inevitable, and learn what it’s ramifications may mean to the future of digital marketing.
Arc Intermedia celebrates a decade of business and success. Read what President and Founder David Sonn has to say about the past ten years and the future.
Arc Intermedia is now on Instagram! Read about the content we post and then click to visit our account.
When it comes to online advertising, the landing page content is just as important as ad content. Read our 4 keys to effective landing page content.
In a post shutdown world, what does your marketing strategy look like? Read this article to understand why PPC is the best choice for businesses in this critical time.
Creating a well thought out and effective navigation is a critical but often overlooked step when planning a site. Here are some tips to help improve usability and performance.
Learn why off-site content is an important part of your SEO strategy and how it can help you produce on-site gains.
Learn how content distribution can help your business by introducing your brand to new audiences, plus what results to expect.
Arc Intermedia would like to let all our clients know that our staff is fully equipped to work remotely. Clients will not experience any disruption of service during this time.
Thinking about HubSpot? Now is the time to buy. Read this article to learn about the new product updates announced at HubSpot's annual INBOUND conference, how you can get legacy pricing (before November 1st), and more.
It's time for a new website, have you thought about SEO? Your website can't just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.
Your website doesn't just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.