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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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AI Shaping Discovery Event Delivers Timely, High-Value Education

What happens when AI answers before the click? Arc Intermedia's Patrick Coyne and David Sonn recently participated in a panel session for the AI Shaping Discovery event to answer this topic and more. Here's the recap.
Mini bernedoodle lying on a couch

Matt’s Business Fables: When a Rescue Dog Teaches a Hard Lesson in Trust

When a newly rescued dog ran away from her new home, she unexpectedly taught a powerful lesson about trust that applies just as much to business as it does to life. See why trusting your team is essential for success.

Tips and Tricks for Using ChatGPT to Track Keyword Rankings

Discover how to use ChatGPT for keyword brainstorming, organizing strategies, and content ideas. Learn tips for small-scale SEO tasks and when to hire an agency for advanced SEO needs.

Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy

Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.
Comparison of Sora and Firefly text to video generator

First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

What are the Best AI Content Writing Tools? A Digital Marketer’s Guide

Discover the best AI content writing tools of 2025, including ChatGPT, Perplexity, and Gemini. Learn expert tips, 'cheat codes,' and why digital agencies are still essential for high-quality content creation.

How AI is Transforming the Super Bowl and What Businesses Can Learn from It

Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.

Matt’s Business Fables: When Poor Communication Hits Like a High Kick to the Gut

Poor communication can ruin even the most special moments. Discover how a lack of clear messaging led to a father missing his daughter’s big performance at Radio City Music Hall—and why businesses must prioritize effective communication.

Ecommerce SEO: Proven Strategies and Best Practices for Success

Want to drive more organic traffic and skyrocket your sales? View proven ecommerce SEO strategies and best practices to dominate the search rankings.

Tips for Using AI Bots Like Gemini and ChatGPT to Streamline Social Media Management

Learn how AI tools like Gemini and ChatGPT can revolutionize your social media management by streamlining tasks such as content creation, scheduling, engagement, and analytics, making your digital marketing efforts more efficient and effective.

Which Ecommerce Platform is Best for SEO in 2026

Discover the best SEO-friendly ecommerce platforms for your business. Find top-rated platforms for SEO success: BigCommerce, Shopify, Magento, and more.

[VIDEO] Building Long-Term Client Relationships: The Secret for Success

This video explores the importance of long-term client relationships and shares key principles for building trust and loyalty.

A Very AI (Arc Intermedia) Holiday

We would like to wish everyone happy holidays and thank our clients for a successful year. Read for a glimpse into our teams AI-related holiday searches.

What is Your Maximum Allowable Customer Acquisition Cost?

This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.

6 Latest SEO Trends in 2025

Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.

[VIDEO] Maximize Your Conference Experience: 3 Tips to Make it Count

Get the most out of your next conference with these 3 simple yet powerful tips to optimize your learning, network, and improve your overall experience.