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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Using Query Fan-Out to Improve Your SEO Strategy

Learn how query fan-out works in AI search and how to adapt your SEO strategy. Discover passage retrieval, topic clusters, and best practices for higher visibility.

Ecommerce PPC: Proven Strategies & Best Practices for Success

Increase sales with this helpful ecommerce PPC guide.

Healthcare SEO: Proven Strategies to Attract and Retain Patients

Looking to grow your healthcare center’s patient base? See how SEO has a huge place in healthcare.

What is a Perplexity Merchant Account and How Can It Help Your Business?

Discover how a Perplexity merchant account can enhance your brand's visibility in AI-driven search by submitting content directly to its answer engine. Learn the benefits, limitations, and how it compares to other LLM integrations.

[VIDEO] Setting the Stage for Success: The Power of Clear Expectations

Confusion and missteps can derail projects. Watch this video to learn why clearly stated expectations are crucial for success in business and client relationships, and the dangers of relying on assumptions.

How to Do a PPC Audit: A Step-by-Step Guide to Better Performance

Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.

Why Companies Need a CRM and Email Nurturing: Unlocking the Power of Personalized Marketing

CRM and email nurturing are essential for driving business growth. Learn how tools like HubSpot, ActiveCampaign, and Marketo can transform your marketing strategy.
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What is Cloudflare & What Does It Do?

Discover how Cloudflare improves website speed, security, and reliability with services like CDN, DDoS protection, WAF, DNS, and SSL/TLS encryption. Learn how it works and the benefits of using Cloudflare for your site.

[VIDEO] Beyond Your Website: Building Trust in the Age of AI

Learn why trust matters more than ever in today's digital landscape. Discover how to audit your brand's online presence beyond your website, build trust across platforms, and adapt to AI-driven search trends. Watch our latest video for actionable insights!

How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines

How can you evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity? Learn key strategies to outrank competitors and improve visibility in AI-driven search results.
Mini bernedoodle lying on a couch

Matt’s Business Fables: When a Rescue Dog Teaches a Hard Lesson in Trust

When a newly rescued dog ran away from her new home, she unexpectedly taught a powerful lesson about trust that applies just as much to business as it does to life. See why trusting your team is essential for success.

Tips and Tricks for Using ChatGPT to Track Keyword Rankings

Discover how to use ChatGPT for keyword brainstorming, organizing strategies, and content ideas. Learn tips for small-scale SEO tasks and when to hire an agency for advanced SEO needs.

Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy

Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.
Comparison of Sora and Firefly text to video generator

First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

What are the Best AI Content Writing Tools? A Digital Marketer’s Guide

Discover the best AI content writing tools of 2025, including ChatGPT, Perplexity, and Gemini. Learn expert tips, 'cheat codes,' and why digital agencies are still essential for high-quality content creation.

How AI is Transforming the Super Bowl and What Businesses Can Learn from It

Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.