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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Using Query Fan-Out to Improve Your SEO Strategy

Learn how query fan-out works in AI search and how to adapt your SEO strategy. Discover passage retrieval, topic clusters, and best practices for higher visibility.

Google Preferred Sources: August 2026 Updates You Should Know

Google’s August 2026 Preferred Sources updates make the feature more actionable for brands and publishers. Learn about the new embeddable button, its potential impact on organic and AI visibility, and what teams should consider doing next.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: August 2026 Roundup

Discover August 2026 AI search trends: Knowledge Base AI visibility, query fan-out, Google Search Console social tracking, Reddit citation drops, and spam updates.

If “Best Practice” Is Your Strategy, You Don’t Have One

Industry experience should spark better questions, not rigid templates. Here is why marketing success depends on your specific business, not a rulebook.
Connect social media accounts to Google Search Console

How to Connect Social Media Accounts to Google Search Console

Connect YouTube, Instagram, TikTok, and X to Google Search Console and see how your social content performs on Google.

The Missing Middle of Automation: Shared Logic, Personal Context

Personal automation can start with one employee, prove its value, and then be packaged for others while keeping each person’s context local. Here’s where that model fits and when centralized automation still makes more sense.

STUDY: Knowledge Base Content Earns 4.5x More AI Search Visibility Than Traditional Website Pages

Discover why structured knowledge base content earns more citations and impressions in generative AI search, plus how to structure your content strategy.

Why AI Needs a Human in the Loop: A Cautionary Tale (From “Abraham”)

Think AI can run your marketing on autopilot? Discover why human oversight, data verification, and brand empathy remain non-negotiable in the age of AI.
Red Bull base jumper over snow

Hot Take: Red Bull Tastes Awful, Proving Good Marketing Can Convince People of Anything

Get a little jolt of inspiration today. Learn how Red Bull turned a single energy drink into a global brand through the power of good marketing.

[VIDEO] Why Reddit’s Hostility to Fluff Is Actually Its Greatest Opportunity for Brands

Think Reddit is too hostile for brands? Learn why the platform's anti-fluff culture actually builds unmatched trust, credibility, and brand loyalty.

Why We Published a “Raw” Podcast Transcript (And What It Means for AI Search)

See why Arc Intermedia published a raw podcast transcript to test how AI engines like ChatGPT, Gemini, and Perplexity index video content.

[VIDEO] Is Meta Actually Better Than LinkedIn for B2B? | Let’s Talk Shop

In this previously unpublished test episode of Let’s Talk Shop, host Matthew Ulmer sat down with Laura Jo Sharpe to unpack a controversial claim: Meta (Facebook & Instagram) is currently a better advertising platform for B2B lead generation than LinkedIn.
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Organic & AI Visibility News: July 2026 Roundup

Catch up on important AI & organic visibility news for July 2026, including social media data in Google Search Console, a growing connection between paid media and AI search, why businesses must verify how AI platforms represent them, and more.

[VIDEO] Why You Need an AI Content Strategy Before Your Brand Becomes Invisible

SEO is changing. Learn why your brand needs Generative Engine Optimization (GEO) to get recommended by ChatGPT, Perplexity, and AI search engines.

[VIDEO] Konnecting the Dots on Digital Growth: Matthew Ulmer Guest Stars

Arc Intermedia's VP of Operations, Matthew Ulmer, joins The Konnect The Dots Podcast to discuss operational efficiency, AI search, and marketing ROI.

Query Fan-Out: The Definitive Guide for Marketers in 2026

Learn what query fan-out is, how Google AI Mode, ChatGPT, and other AI search platforms use it, and why it matters for SEO and content strategy in 2026.