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AI Shaping Discovery Event Delivers Timely, High-Value Education

What happens when AI answers before the click? Arc Intermedia's Patrick Coyne and David Sonn recently participated in a panel session for the AI Shaping Discovery event to answer this topic and more. Here's the recap.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: June 2026 Roundup

Catch up on important AI & organic visibility news for June 2026, including Google Search Console AI reporting, writing for AI and humans, the inverted pyramid, and consumer trust trends.
magnifying glass on google local service ads with other ad channels in the background

The Hidden Work Behind Google Local Service Ads (LSAs)

Most businesses scrutinize every other marketing channel. Google LSAs often get a free pass. We explore the questions advertisers should be asking before taking LSA performance at face value.
An AI-generated image of a pyramid flipped upside down.

Is the Inverted Pyramid Back?

Learn why the inverted pyramid writing style is making a comeback as AI search rewards clear, front-loaded content that answers user questions first.
ChatGPT vs Claude

ChatGPT vs. Claude for Marketing: Which AI Tool is Right for Your Team?

We compare ChatGPT and Claude to determine which AI tool is best for marketers right now.

[VIDEO] The Automation Trap: Why Throwing AI at Every Business Process Costs You Efficiency

Is AI always the best path to business efficiency? In our latest ShopTalk video, we break down why over-engineering simple tasks with expensive LLMs is breaking workflows—and why classic AI-free automation is often the better way.

Google Search Console Adds Generative AI Performance Reporting for a Major Step Forward in AI Visibility Measurement 

Google adds generative AI performance data to Search Console. Discover what’s changing, why impression metrics matter, and how to optimize for AI visibility.
Organic & AI Visibility Roundup Banner

Organic & AI Visibility News: May 2026 Roundup

Catch up on important AI & organic visibility news for May 2026, including Google's search-shattering announcements, tracking AI traffic from within Google Analytics, and how Perplexity ranks content.

AI Shaping Discovery: Future of SEO & PR | Philly Ad Club

Join Arc Intermedia’s Patrick Coyne and industry leaders at the Philly Ad Club on June 9 to learn how AI search is rewriting the rules of brand visibility.

The AI Search Overhaul: Why Mixing Up Content Writing, AEO, and PR Will Cost You Visibility in 2026

Google I/O 2026 changed search forever. Discover why digital marketing, AEO, and PR remain entirely separate disciplines—and how agencies build the ultimate loop to get your brand cited by major LLMs.

[VIDEO] Beyond Blue Links: Why Your 2025 SEO Playbook Won’t Work in 2026

Google I/O 2026 changed search forever. Discover why traditional keywords are dead and how to pivot your marketing strategy toward holistic AI visibility. Watch Arc's new video series Let's Talk Shop with Matthew Ulmer.
An illustration of Google's intelligent search bar

Is This the End of SEO? Arc Intermedia Experts Weigh in on Google’s Biggest AI Shift

Google just fundamentally changed search. Our digital marketing experts break down what Google's massive AI upgrades mean for the future of SEO, content, and local business.
New Google Search Bar

Google I/O 2026 Just Changed Search Again: Here’s What It Means for SEO

Google I/O 2026 fully confirmed AI is transforming SEO. Learn how Gemini, AI Overviews, entity SEO, and AI visibility are changing search.

EVENT ALERT! AI Shaping Discovery | June 9, 2026

The much requested event "AI Shaping Discovery" will be moderated by Arc Intermedia president, David Sonn, with leading, expert panelists, including Arc's own Pat Coyne, national speaker, Mike King, and PR pro, Laura Emanuel. Held at the swanky Pyramid Club high above center city Philadelphia, the event will be held June 9, 2026. Read more.

Google Expands Social Media Updates in Google Business Profiles to Desktop

Google is now displaying social media updates directly in Business Profiles on desktop. Learn what this means for local visibility, & your content strategy.

Why It’s Time for Brands to Take the “Serious” Out of Social Media

Humor and authenticity are the ultimate superpowers for modern brands on social media. Learn why 91% of consumers prefer funny brands, and how stepping out of your corporate comfort zone can drive deeper audience engagement and loyalty.