How to Do a PPC Audit: A Step-by-Step Guide to Better Performance
Stop wasting ad dollars! Learn how to perform a comprehensive PPC audit to identify inefficiencies, optimize campaigns, and boost your ROI.
When to Change Your Digital Advertising Strategy?
Do you know when it’s time to change your digital strategy? If you wait until it’s no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.
Chrome Ad-Block Browser: Making the Internet Less Annoying
Google Chrome has launched the new version of its browser with ad blocking technology. Read about the update, why they made this decision, and how it impacts marketers as well as users.
Brand Awareness vs. Lead Generation? Do Both and Rake in the $$
A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.
Digital Digest: Check Your AdWords, Enough with the Clickbait, & Kill Your Interstitials!
The January 2017 edition of the Digital Digest lets you know that it’s time to kill your on-page interstitials and check your AdWords strategy. Oh, and enough with the clickbait!
Digital Digest: Penguin 4.0, Possum, & Syndicated Content
It’s the October 2016 Digital Digest, where we collect all the best news in SEO, SEM, and Inbound Marketing for the month.
Where Did The Right-Side Ads Go on Google?
Google changed how ads work in their search results. Find out what this means for you.
5 Ways a Paid Search Campaign Complements SEO
SEO and SEM don’t need to be enemies. Here’s 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.