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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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David Sonn

[VIDEO] Level Up Your Website Strategy for the AI Era

The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.

[VIDEO] Setting the Stage for Success: The Power of Clear Expectations

Confusion and missteps can derail projects. Watch this video to learn why clearly stated expectations are crucial for success in business and client relationships, and the dangers of relying on assumptions.

[VIDEO] Beyond Your Website: Building Trust in the Age of AI

Learn why trust matters more than ever in today's digital landscape. Discover how to audit your brand's online presence beyond your website, build trust across platforms, and adapt to AI-driven search trends. Watch our latest video for actionable insights!

[VIDEO] Building Long-Term Client Relationships: The Secret for Success

This video explores the importance of long-term client relationships and shares key principles for building trust and loyalty.

What is Your Maximum Allowable Customer Acquisition Cost?

This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.

[VIDEO] Maximize Your Conference Experience: 3 Tips to Make it Count

Get the most out of your next conference with these 3 simple yet powerful tips to optimize your learning, network, and improve your overall experience.

[VIDEO] Beyond Google: Is Your Brand Ready for the Rise of AI Search?

Learn about the evolving search landscape and how AI is changing the way people find information, highlighting the importance of organic visibility and introducing Arc Intermedia's new program to help businesses adapt.

[VIDEO] Level Up Your Branding: Are You Owning this Free Opportunity?

In a world of remote work, your video background has become your new "office," offering a prime branding opportunity. Learn how to make the most of this space to showcase your professionalism and personality in this "What Am I Working On Today?" video.

[VIDEO] Lights, Camera, Action! Your Brand on the Big (Streaming) Screen with CTV Advertising

Learn how CTV advertising can elevate your brand with the reach of television and the precision of digital targeting, and discover key strategies for success in this emerging channel.

[VIDEO] Creating a Culture of Candid Feedback: Beyond the “Open Door” Policy

Learn how to create a workplace where everyone feels empowered to share their honest opinions, leading to innovation and growth. Watch Arc Intermedia's President, Dave, share insights and tips in this "What Am I Working On Today" video.