Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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David Sonn

[VIDEO] Celebrating Fair Trade Month: Arc Intermedia’s Latest Campaigns

Arc Intermedia's Dave reveals our Fair Trade USA campaign strategy. Learn how CTV ads build awareness and how a media plan leads from intent to action.

[VIDEO] The AI Mandate: Our 3 Non-Negotiable Goals for a New Website Launch

We just launched our new website! See the 3 non-negotiable goals that drove our design, including why your site must be structured to feed LLMs and talk directly to AI platforms. Watch the full video for key insights.

[VIDEO] Is AI Hurting Your Business? Here’s How to Find Out and Fix It

AI could be hurting your business, and a simple ChatGPT prompt can find out. This video shows how to address negative reports, improve your company's reputation, and ultimately boost sales.

AI in 2025: Key Takeaways and What It Means for Your Business

Discover critical findings from the Marketing AI Institute's 2025 report. Learn how marketers are using AI, why training is crucial, and what the future holds for AI in marketing.

[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

[VIDEO] Level Up Your Website Strategy for the AI Era

The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.

[VIDEO] Setting the Stage for Success: The Power of Clear Expectations

Confusion and missteps can derail projects. Watch this video to learn why clearly stated expectations are crucial for success in business and client relationships, and the dangers of relying on assumptions.

[VIDEO] Beyond Your Website: Building Trust in the Age of AI

Learn why trust matters more than ever in today's digital landscape. Discover how to audit your brand's online presence beyond your website, build trust across platforms, and adapt to AI-driven search trends. Watch our latest video for actionable insights!

[VIDEO] Building Long-Term Client Relationships: The Secret for Success

This video explores the importance of long-term client relationships and shares key principles for building trust and loyalty.

What is Your Maximum Allowable Customer Acquisition Cost?

This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.