ChatGPT just gave businesses a seat at the table. OpenAI recently launched a new beta feature called “Businesses in ChatGPT.” You can now claim your business profile, verify your identity, and control how your brand appears in AI search results.
We all know automated systems make mistakes. Sometimes they send you recurring emails addressing you as “Abraham” when your name is Katie. Now imagine ChatGPT hallucinating your service offerings to a hot prospect. That is exactly why marketing technology workflows require human oversight. This new feature lets you take the wheel and correct the record.
How to Claim Your ChatGPT Business Profile
The setup process takes place entirely within ChatGPT.
Find Your Business: Log into ChatGPT and open the new Business Hub in the sidebar. Search for your company name and select your listing.
Verify Ownership: Choose your preferred verification method. You can use a business phone SMS, a business email, a Shopify connection, or a DNS TXT record on your website domain.
Complete Identity Checks: OpenAI uses Persona for identity verification. Once approved, your profile receives a blue verified badge.
What a ChatGPT Business Profile Can Unlock for Your Brand
Securing your profile is about more than a blue checkmark. It opens up new tools to shape the customer journey.
Accurate Answers: Update your core business details and upload product feeds so ChatGPT stops guessing what you offer.
Customer Insights: See how often users mention your brand and explore the specific discovery topics leading them to you.
Business Agents: Eligible US ecommerce and online service companies can build an AI agent to answer customer questions based strictly on approved guidelines.
Claiming your profile does not guarantee higher placement or immediate sales. It simply corrects your baseline data. You still need a comprehensive Generative Engine Optimization strategy to earn real visibility and capture zero-click research journeys.
Secure Your AI Footprint with Arc Intermedia
Ready to stop telling AI what to do and start defining the outcome? At Arc Intermedia, we build Answer Engine Optimization strategies that turn AI curiosity into qualified leads. Let our team handle your ChatGPT optimization, fix your technical accessibility, and secure your brand across the entire AI search landscape. Contact us today to align your content with the questions your buyers are actually asking.
