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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of Mike Maier

Mike Maier

Tips for Creating Site Navigation

Creating a well thought out and effective navigation is a critical but often overlooked step when planning a site. Here are some tips to help improve usability and performance.

3 Things to Consider Before You Start a Site Redesign (That Aren’t Design)

Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.

The Importance of Content Hierarchy and Priority in Your Website Redesign

You can't just jump in and start designing a new site. You need a solid plan before you get to the visuals. Using content hierarchy and priority you can structure your site ahead of time and set yourself up for success.

What are Wireframes? 5 Reasons Wireframes are Important

Learn what wireframes are, ways they are created, and reasons why they are important to the overall design and development process of a modern website.

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it's easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

Mobile or Bust: The Top 3 Reasons Responsive Design is a Necessity

Let's explore 3 major reasons why responsive web design is a necessity and why the term "responsive web design" had become outdated.

Practical Web Development Tools and Resources

Another Listicle? 'Fraid so, but this one is a bit different. This list includes our current favorite, practical tools and resources bundled up in a tight little package.