Good design is about more than creating a pretty picture. In fact, the aesthetic is probably the least important component of any online marketing project. Find out what really matters when it comes to earning online success.
Google has changed how your business is found in the local search results and in Google Maps. Here’s what to do about it.
How can your digital marketing efforts be instantly more successful? With a landing page. Check out these 3 easy tips for creating effective landing pages.
Most people are first exposed to your company via your website. Is your site designed to be the first line of awareness and sales? This article can help you sharpen your most influential marketing tool.
What do you do when consumers don’t search for the type of product or service you offer? You read this article on how online marketing can get your message in front of your target audience.
Your website is a consumer’s first impression of your company. Not your beautiful offices or expertly trained staff answering the phone. If your website isn’t polished, professional, and perfect, your company isn’t respected. It’s as simple as that.
The blackout during the Super Bowl convinced companies that real-time marketing via Twitter is a new and lasting marketing trend. This article argues that those companies are wrong.
Take a good long look at your marketing copy. Does it read like a hard pitch from a used car salesman? Even good writing can often come on too strong, and end up turning a customer off. It’s time for a whole new take on marketing content.
The old ways of dealing with a crisis are gone. This article will help you make sense of how to deal with a negative situation in the world of social media.
So you’ve decided you need a mobile presence to engage the millions of smartphone users. How do you do that? This article will help you decide if you need a mobile app or a mobile website.