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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Patrick Coyne

How to Measure SEO Performance in 2026 and Beyond

With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2026? Arc Intermedia explores other key metrics for SEO.

Query Groups are Coming to Google Search Console: What Does it Mean for Marketers?

Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.

Building the Best Ever Digital Marketing Tech Stack for 2026

The right digital marketing tech stack can improve efficiency and accelerate your brand's growth. What should your tech stack look like in 2026? Learn more.

Google Disables &num=100 parameter: What it Means for SEO & Tracking

Google has removed the &num=100 search parameter, impacting SEO tools and reporting. Learn what changed, why it matters, and how marketers should respond.

Google SEO Algorithm Leak: Key Points and What They Mean for SEO

A leaked Google document reveals critical search ranking factors, including the importance of clicks, backlinks, homepage quality, and content freshness, potentially changing the SEO landscape.
Google Search

SGE Impact on SEO: How Google’s AI Overview is Potentially Reshaping Search Engine Optimization

Is Google's AI Overview the end of traditional SEO? Discover the implications for businesses and marketers, and learn how to stay ahead in the evolving search landscape.
Interconnected technology

The Invaluable Role of Schema Markup in Preparing for the Future of Generative AI Search

Learn how to enhance the schema markup on your website so you’re fully prepared for any upcoming advancements in generative AI search.

What to Do Following Google’s March 2023 Core Algorithm Update

Following the March 2023 Google Algorithm Update, Arc Intermedia breaks down what you need to know and how to maintain or improve your search rankings.

What’s the Deal with Google Analytics 4?

Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.

Using Google Search Results for Content Generation

Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.