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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of Patrick Coyne

Patrick Coyne

Unpacking the Google Antitrust Case

Ron Sansone breaks down the antitrust case against Google in terms of its current and historical context. Discover how changing times made this lawsuit inevitable, and learn what it’s ramifications may mean to the future of digital marketing.

How Off-site Content Results in On-site Gain

Learn why off-site content is an important part of your SEO strategy and how it can help you produce on-site gains.

SEO Checklist When Creating a New Website

It's time for a new website, have you thought about SEO? Your website can't just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.
Mechanical Eye

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.
Speaking in Code: Why Website Construction Matters for SEO, Part 2

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.
Speaking in Code: Why Website Construction Matters for SEO

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

What is Keyword Search Volume & How to Pick Keywords for SEO

What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.

4 Key Takeaways from Pubcon Pro 2018

Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia's Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.

How to Deal with an Unexpected Drop in Rankings

Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.