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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Patrick Coyne

What is Keyword Search Volume & How to Pick Keywords for SEO

What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.

4 Key Takeaways from Pubcon Pro 2018

Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia's Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.

How to Deal with an Unexpected Drop in Rankings

Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.

Top 5 Reasons to Use Google Tag Manager

Very little about data tracking is easy. But Google Tag Manager (GTM) is changing that. Here are five ways that using Google Tag Manager can make your life much easier and your analytics data more powerful.
New Meta Descriptions Example

How to Take Advantage of Google’s New Meta Description Length

With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia's Ron Sansone discusses exactly what changed, how Google now displays its listings, and what you can do to take advantage of the update.

Google Mobile-First Indexing is (Finally) Here: What You Need to Know

Google's Mobile-First Indexing is finally rolling out. But what does that mean for your website? And what should you do to optimize for it (if you should do anything at all)?

Chrome Ad-Block Browser: Making the Internet Less Annoying

Google Chrome has launched the new version of its browser with ad blocking technology. Read about the update, why they made this decision, and how it impacts marketers as well as users.
seo audit tools

What is an SEO Tech Audit, and Why Do I Need One?

What is an SEO tech audit and how can it help improve the indexation of your website? Learn about the benefits of a Search Engine Optimization technical audit and see a basic tech audit outline now.
Welcome to Las Vegas Sign - Pubcon 2017

Top 5 Big Topics at Pubcon Las Vegas 2017

Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia's Ron Sansone covers the five biggest topics covered at the Pubcon 2017.

How Poor Content Presentation & User Experience Can Kill Your Search Rankings

Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.