Philadelphia Marketer Spotlight: Lee Reedy

We chat with Philadelphia marketer Lee Reedy, the Vice President of Marketing for Pennrose. Let Lee tell you what she loves about marketing in Philly.

Philadelphia Marketer Spotlight: Cynthia Weiss

This month we chat with Cynthia Weiss, VP of Marketing for Comcast SportsNet Philadelphia/The Comcast Network. She tells us all about her experience in the Philadelphia marketing industry.

Our SEO Marketing Strategy: A Step-By-Step New Website Guide to SEO

Arc Intermedia has helped optimize plenty of websites for better search engine performance (it is a major crux of our business, after all). And at the risk of sounding braggy, we’d say we’re quite good at it. But while our … Continued

Philadelphia Marketer Spotlight: Michelle Taglialatela

For this Philadelphia Marketer Spotlight, we talk to Michelle Taglialatela, president of Tag Strategies. She tells us about her time in Philly marketing.

They’re Following You! (Or How I Learned to Love Ad Re-targeting)

Do you ever get the feeling you’re being followed? Ad retargeting is an effective way to get users back to your website. We take a look at a few of the benefits.

7 Paid Search Marketing Myths – Busted!

When it comes to paid search marketing, there’s plenty of misinformation out there! So the PPC & SEM experts at Arc decided to do a little bit of mythbusting by taking a look at some of the most common paid search misconceptions.

Blogger Outreach: The Wrong Way to Do It

Blogger outreach is not dead! It’s, in fact, still a very effective marketing tactic when done right. Here’s our expert tips on executing a successful outreach campaign.

Happy St. Patrick’s Day from Arc intermedia: 7 Ways Marketers can capitalize on Holidays

Happy St. Patrick’s Day from Arc Intermedia! And we’re sharing 7 ways that your business’s marketing can capitalize on holidays and seasonal events.

Social TV: The Past, Present, And Future [INFOGRAPHIC]

In our latest infographic, we take a look at Social TV: The past, present and our predictions for the future.