When it comes to link building, are you putting the horse before the cart? Make sure you’ve got great SEO content (the kind that people will want to link to) before you start your outreach. These tips will help you get your website assets in shape.
SEO and SEM don’t need to be enemies. Here’s 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.
Google Pigeon had a big impact on national businesses with multiple local franchises. We share our steps for recovering your local search rankings post-Pigeon.
For this Philadelphia Marketer Spotlight we chat with Dan Hall, Digital Media Director for Levlane. Keep reading if you like burgers and beer…
We chat with Philadelphia marketer Lee Reedy, the Vice President of Marketing for Pennrose. Let Lee tell you what she loves about marketing in Philly.
This month we chat with Cynthia Weiss, VP of Marketing for Comcast SportsNet Philadelphia/The Comcast Network. She tells us all about her experience in the Philadelphia marketing industry.
Arc Intermedia has helped optimize plenty of websites for better search engine performance (it is a major crux of our business, after all). And at the risk of sounding braggy, we’d say we’re quite good at it. But while our … Continued
For this Philadelphia Marketer Spotlight, we talk to Michelle Taglialatela, president of Tag Strategies. She tells us about her time in Philly marketing.
Do you ever get the feeling you’re being followed? Ad retargeting is an effective way to get users back to your website. We take a look at a few of the benefits.
When it comes to paid search marketing, there’s plenty of misinformation out there! So the PPC & SEM experts at Arc decided to do a little bit of mythbusting by taking a look at some of the most common paid search misconceptions.