CDP Readiness Assessment

How many systems currently store customer data?

Do you unify customer identities across devices and channels?

Do your marketing platforms share audience data easily?

Can you track the full customer journey across channels?

Do you have a centralized data warehouse?

Can you build behavioral segments across platforms?

Are your marketing and sales data connected?

Can you trigger campaigns based on real customer behavior?

Do you have formal data governance policies?

Are you using AI or predictive marketing models?