Arc Intermedia moved early in NIL and built a playbook others are still figuring out. We connect brands with athletes who influence buying decisions, turning credibility into measurable growth. Every partnership is grounded in audience insight, brand alignment, and a clear path from visibility to revenue.
We manage the full lifecycle from sourcing and vetting to contract negotiation, compliance, content planning, and performance tracking. This omni-channel NIL program is conditioned to deliver impact that scales.
Digital marketing is a business investment and must produce real returns. It’s what our clients expect. It’s what we deliver.
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We follow a clear, strategic process to ensure every athlete partnership drives measurable growth:
Identify appropriate athlete collaborators based on their audience, engagement, and intent signals
Negotiate fair deals that maximize client budgets
Collaborate with athletes to develop authentic content and wide reach
Track meaningful KPIs like qualified leads, brand sentiment, and revenue impact
Continuously refine and reshape efforts and the athlete network to ensure ongoing success
Certifications, continuing education, platform partnerships, and top tech tools aren’t just perks. At Arc Intermedia, they are requirements and our clients are the beneficiaries.
Call 610.347.5661 or fill out this form to get started.
NIL (Name, Image, Likeness) marketing involves partnering with athletes (often collegiate) who can now legally monetize their personal brands. We help companies navigate this emerging space, from identifying the right athletes to managing compliance and campaign execution.
Athletes often have highly loyal and engaged followings. Partnering with the right athlete allows a brand to "borrow" that trust and visibility. When integrated into a broader digital strategy, it can significantly lower customer acquisition costs and build long-term brand equity.
Athletes often have highly loyal and engaged followings. Partnering with the right athlete allows a brand to "borrow" that trust and visibility. When integrated into a broader digital strategy, it can significantly lower customer acquisition costs and build long-term brand equity.
It’s not just about who has the most followers. We analyze audience demographics, geographic data, and behavioral signals to ensure the athlete's community matches a client’s ideal customer profile, and the athlete’s personal brand aligns well with the company.
We focus on meaningful outcomes, not vanity metrics. This includes tracking assisted conversions, qualified lead volume, and branded search growth. Our reports provide clear, evidence-driven insights into how the partnership impacts the bottom line.
Investment levels vary based on the caliber of the athlete and the scope of the content required. We customize our programs based on specific business goals and budget. Contact us for a free audit and a tailored proposal.
It’s entirely up to you. Many clients prefer a turnkey approach where we manage everything end-to-end, while others stay closely involved in creative review or influencer selection. Either way, clients receive full transparency and regular reporting.
A digital marketing agency approaches influencer marketing as part of a full, integrated strategy, not just standalone content. This allows influencer campaigns to work alongside other tactics, including:
While influencer-only agencies focus mainly on creator relationships and content production, a digital marketing agency like Arc:
This gives brands not just influencer posts, but measurable impact across the entire digital ecosystem.
Influencer marketing pricing varies widely based on influencer size, platform, and campaign scope. Individual influencer fees can range from as little as $5–$25 per post for nano influencers to $2,500+ per post for mega influencers, with YouTube and long-form video typically costing more than simple posts or stories. Agency-managed campaigns add service fees on top of influencer cost. These may start around $1,000 per month for basic support and go up to tens of thousands of dollars for larger, multi-influencer campaigns.
As always, the best way to get accurate pricing for goals, industry, and budget is to request a custom proposal from Arc Intermedia.
