15 years of digital marketing done right! See how we've done itSee how we've done it
Menu

ShopTalk

Digital marketing news, tips, and bright ideas.

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

David Sonn – Guest on The Marketing Cheat Code Podcast

Insights from The Marketing Cheat Code podcast on the future of digital marketing. Learn how AI search, CTV, and team agility are shaping modern agency strategy.

David SonnDavid Sonn

Creating Content in 2026: A Strategic Framework for Content Resilience in the Age of AI

Future-proof your content. Discover a strategic framework for content resilience in 2026, focusing on quality, audience, and adapting to the age of AI. Learn how to thrive.

Katie SchiederKatie Schieder

Reflections on the 2025 Impact & Innovation Summit: A Day of Ideas, Honesty, and Forward Momentum

A look inside the Philly Ad Club’s 2025 Summit. We cover the impact of AI on marketing, emerging tech trends, and expert advice on standing out in the pitch process.

David SonnDavid Sonn

If You’ve Ever Had to Justify Your Marketing Budget, This One’s for You

Tired of justifying your marketing budget? Learn why "dollars in, dollars out" is a 2015 metric. Use these 5 strategies to prove the value of awareness, engagement, and long-term pipeline to B2B leadership.

Laura SharpeLaura Sharpe

[VIDEO] Dave Sonn Shares Essential Podcast Guest Tips

Dave Sonn shares 5 essential tips for podcast guests, covering brand alignment, usage rights, and video prep. Plus, guess the one mistake he made! Watch now.

David SonnDavid Sonn

The Reign of Spidey D: How Dunkin’s Chaotic Donut is Winning Social Media

Dunkin's "Spidey D" campaign is a masterclass in driving massive organic engagement with a minimal budget. By embracing the unhinged, meme-driven voice of its audience, Dunkin' turned a simple seasonal donut into a viral social media phenomenon.

Katie SchiederKatie Schieder

Query Groups are Coming to Google Search Console: What Does it Mean for Marketers?

Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.

Patrick CoynePatrick Coyne

Why Your Brand Must Embrace Content Scale in 2026: The LLM Imperative

LLMs, GEO, and AEO are forcing content scale in 2026. Learn why you must create more high-quality, trustworthy content now to secure AI visibility and beat 'AI slop'.

Katie SchiederKatie Schieder

Inside the C-Suite with Eileen Diskin: A Masterclass in Bold Marketing and Human Leadership

Dive into key insights from Comcast Business CMO Eileen Diskin on leveraging grit, empathy, and data to drive brand transformation. Learn her no-BS advice on leadership, bold branding, and the future of AI in marketing.

David SonnDavid Sonn

Building the Best Ever Digital Marketing Tech Stack for 2026

The right digital marketing tech stack can improve efficiency and accelerate your brand's growth. What should your tech stack look like in 2026? Learn more.

Patrick CoynePatrick Coyne

ChatGPT Looks to Reshape Web Browsing with ChatGPT Atlas

With ChatGPT Atlas, OpenAI wants to replace your existing web browser with built-in AI tools and task automation. Learn about it here.

Matt UlmerMatt Ulmer

[VIDEO] Celebrating Fair Trade Month: Arc Intermedia’s Latest Campaigns

Arc Intermedia's Dave reveals our Fair Trade USA campaign strategy. Learn how CTV ads build awareness and how a media plan leads from intent to action.

David SonnDavid Sonn

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.