The definition of search is changing right in front of us, and if you are still looking at SEO through the old lens of ten blue links on a Google results page, it is time for a serious upgrade. AI search is completely reshaping how people find information, and the playbook for how brands stay visible is being rewritten in real time.
That is why I am incredibly excited to be a panelist at the Philadelphia Ad Club’s upcoming IMPACT & INNOVATION SERIES event, AI Shaping Discovery, on the morning of June 9th at The Pyramid Club.
We are moving into an era where appearing in an AI-generated answer requires a totally different strategy than traditional keyword ranking. It is no longer just a technical exercise; it is about authority, credibility, and how well your brand’s ecosystem signals trust across the web. Because AI models pull from a massive variety of inputs, a siloed marketing strategy just won’t cut it anymore. PR and SEO alignment is becoming absolutely essential to feed these generative engines the credibility signals they look for.
I will be sharing the stage with some phenomenal minds to break this all down. Mike King, the Founder and CEO of iPullRank, and Laura Emanuel, Managing Director at Red Thread PR, will be joining the panel. To top it off, Arc Intermedia’s own President, David Sonn, will be moderating the discussion. Together, we are going to dive deep into how brands earn presence in an AI-first world, why omni-channel content strategy is no longer optional, and how deeply personalized AI search results make deep audience research more critical than ever.
Whether you are an agency leader, a brand communicator, an SEO specialist, or a PR professional, this conversation is going to give you a clear, actionable look at where discovery is heading.
The event kicks off at 8:30 AM with a light breakfast and coffee, paired with some of the best views in the city. I would love to see you there, so grab your spot and let’s talk about the future of discovery.
