Welcome Arc’s New SEO Manager, May Rowland

Hi everyone! My name is May Rowland and I am thrilled to be joining the Arc Intermedia team! I am so excited to be part of a company that is committed to surpassing client goals with advanced digital marketing strategies. As a passionate marketer and SEO enthusiast, I am eager to start adding value in my role as an SEO Manager.

I graduated from Westfield State University with a degree in communication and concentration in public relations. While there, I worked as an intern for a local bakery whose customers were mostly acquired by word of mouth and, you guessed it, Google search results.

I realized that one of the most effective and affordable ways to increase their business was by optimizing their website for local searches and creating a Google Business Profile. By naturally inserting local keywords in their content and allowing prospects to easily engage via Google Business Profile, we began seeing more traffic both online and offline.

Seeing the impact these seemingly simple changes made led me down the rabbit hole of SEO. After graduating, I worked as a Marketing Specialist for a web design firm that primarily involved managing SEO strategies for clients in a variety of industries. Here, I gained the experience with SEO audits, keyword research, content optimization and creation, and reporting that will now benefit the clients of Arc Intermedia.

Watching businesses grow because of my SEO implementations is incredibly rewarding. I love the mix of creativity and data analysis that is needed to execute a successful SEO strategy and being able to track that success. As a perpetual learner, the constantly changing landscape of SEO does a great job of keeping things interesting.

When I’m not working, I’m learning a new recipe, going to a yoga class, or catching up on the latest popular Netflix series. Being from southeastern Massachusetts, I like to spend the summers outside roller skating, painting, or at the beach. In the winter, I try to escape the cold weather by flocking south. I’ve traveled to Florida, Utah, the Dominican Republic, Spain, and Thailand.

I look forward to collaborating with Arc Intermedia’s clients to further improve their SEO performance. You can learn more about my marketing and SEO experience at my LinkedIn profile. Feel free to contact me directly at mrowland@arcintermedia.com about your business’s SEO.