“Move over, Chrome,” ChatGPT Atlas said to Google’s browser.
“Move over Atlas,” Google is now saying back to ChatGPT.
Meet Disco. The newest creation from Google. The browser to end all browsers, while also promising not to actually be competing with Google’s Chrome browser.
What is Disco? Short for Discovery, Disco is Google’s newest experiment, a potentially transformative approach to search not yet seen by the likes of AI Overviews, SearchGPT, Perplexity, or any other popular tool.
When Google launched AI Overviews, it was with a tagline of “Let Google do the Googling for you.” Then ChatGPT Atlas took it a step further by claiming Googling didn’t need to occur at all. Disco is sort of a combination of both philosophies as well as something entirely different.
It does the Googling for you, and it also organizing your sessions into tabs, even prioritizing opening real websites instead of only viewing AI responses. Then comes the something entirely different: It takes your tabs and builds you a simplistic web app. Examples include:
- A 3D model of the solar system
- A memory match brain game
- A vegetable garden design tool
- A seven-day meal planner to help manage cholesterol
Of course, every AI system’s favorite example is planning a trip, so here’s a video made by Google showing how an upcoming trip can be turned into an interactive map of possible activities:
Google calls these GenTabs, and the company is again very quick to point out that Disco and its GenTabs are not a replacement for Chrome. This is an experiment. Most interesting to me is that it shows Big Tech can, in fact, still be playful and innovative. Instead of only chasing each other’s AI model test scores (which Google also just did with Gemini 3 besting ChatGPT 5), they can think through new use cases for AI.
This is a developing story. Arc Intermedia is signed up to test Disco once it’s made available. In the meantime, what are your thoughts on this new way of thinking about search and AI?
