Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Want more from our experts?

Featured
The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
It's time for a new website, have you thought about SEO? Your website can't just look pretty, it needs to have a solid foundation. Review our SEO checklist for creating a new website.
Arc Intermedia has been officially named a CertaPro Painters® digital marketing agency. Read about how Arc is helping CertaPro franchise owners conquer the market.
Your website doesn't just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.
Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.
Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.
Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.
Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.
Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.
Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.
Learn the importance of connecting leads to revenue, how a CRM helps, and how this process can help your business be smarter and more profitable.
We are particularly proud of our clients’ successes in 2018 and want to highlight some of them here, along with some kind words from those clients. Read on for the story.
Here's a holiday message to you with the help of our friends.
Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.
Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia's Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.
While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.