Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Digital Digest: Check Your AdWords, Enough with the Clickbait, & Kill Your Interstitials!

The January 2017 edition of the Digital Digest lets you know that it's time to kill your on-page interstitials and check your AdWords strategy. Oh, and enough with the clickbait!

How Do You Know Your Marketing Efforts Are Working?

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

How Can Inbound Marketing Help You Generate Traffic, Acquire Leads, and Convert Leads to Customers?

Do you prioritize converting leads into customers, but struggle to generate website traffic and leads? Learn how inbound marketing and content can help you generate quality traffic, acquire leads, and convert those leads into customers.

5 Things You Should Know About Data in Digital Marketing

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

Vital Tips for Proper Website Analysis

If you aren't evaluating your site performance as a whole, you're doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

What Do We Mean When We Say a Conversion?

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It's an essential element of digital marketing, and so we define what is and isn't a conversion in this quick read.

List of Top Seven Things Marketers Need to Know about Marketing Automation

Marketing automation is an incredible tool for B2B and B2C companies of all sizes, but you should beware of the requirements and limitations prior to purchase.

Holiday Greetings from Arc Intermedia

Happy holidays from all of us at Arc Intermedia.

Small Businesses: Don’t Get Boxed Out by Mobile-First

We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.

Digital Digest: Penguin 4.0, Possum, & Syndicated Content

It's the October 2016 Digital Digest, where we collect all the best news in SEO, SEM, and Inbound Marketing for the month.

Why a Web Version Matters for an App Venture

Learn the benefits of having a website serve some of the same core services as your app.

Welcome Arc’s New Inbound Marketing Manager, Katie Schieder

Arc's new Inbound Marketing Manager is a Philadelphia native with a love for coffee, soccer, and all things digital! Read about her professional experience experience, recent travels, and her passion for inbound marketing.

Quick SEO Tip: Optimizing Content

Google has changed how it wants content written. The new key: Write for people. Learn what that means in this quick guide.

Are You Ready for the New Wild West of Phone Apps?

Apple just announced fully fledged integration of third-party apps into their first-party iOS apps. What does this mean for you and your app development and marketing? Read on to find out.

Practical Web Development Tools and Resources

Another Listicle? 'Fraid so, but this one is a bit different. This list includes our current favorite, practical tools and resources bundled up in a tight little package.