Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Want more from our experts?

Speaker Requests
Newsletter Signup
Featured

EVENT ALERT! AI Shaping Discovery | June 9, 2026

The much requested event "AI Shaping Discovery" will be moderated by Arc Intermedia president, David Sonn, with leading, expert panelists, including Arc's own Pat Coyne, national speaker, Mike King, and PR pro, Laura Emanuel. Held at the swanky Pyramid Club high above center city Philadelphia, the event will be held June 9, 2026. Read more.

INBOUND 2017 – Recap and Review

HubSpot announced their new products and platform updates at INBOUND 2017. Get inside our head! Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.
Moz Keyword Explorer

Moz Keyword Explorer Review: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia's Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Arc Intermedia Named a Top 5 SEO and Digital Marketing Agency in Philadelphia

Arc Intermedia has been recognized by an independent research firm as one of the top SEO and digital marketing firms in Philadelphia. Read why.

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.

How Can Influencers Help My Marketing Efforts?

Understand the importance of influencer marketing to your buyers journey and how to use attribution models to identify where your content is most effective.

How to Mine Fresh Backlinks for Resonant Content Creation

Arc Intermedia recently had an article published on the Majestic SEO blog - "How to Mine Fresh Backlinks for Resonant Content Creation." Check it out!

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it's easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

Why Does our Google Partnership Matter?

Arc Intermedia is very proud to be recognized by Google as a certified partner. Learn why our relationship with Google benefits our agency and our clients.

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral's blog explains why.
Brand-Awareness-and-Lead-Generation-sales-funnel

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc's David Sonn where he describes why this is important and how to calculate it.

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

How Diff Charitable Eyewear is Winning with Influencer Marketing

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

White Hat vs. Black Hat SEO: How to Spot a Good SEO & Avoid Hiring a Bad One

Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.