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Digital marketing news, tips, and bright ideas.

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Connecting Leads to Revenue to Marketing

Learn the importance of connecting leads to revenue, how a CRM helps, and how this process can help your business be smarter and more profitable.

David SonnDavid Sonn

How Important is Search Volume When Choosing Keywords?

What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.

Patrick CoynePatrick Coyne

Year-end Review: Arc Was Clutch in 2018

We are particularly proud of our clients’ successes in 2018 and want to highlight some of them here, along with some kind words from those clients. Read on for the story.

Matt UlmerMatt Ulmer

Happy Holidays – 2018!

Here's a holiday message to you with the help of our friends.

David SonnDavid Sonn

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

Katie SchiederKatie Schieder

4 Key Takeaways from Pubcon Pro 2018

Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia's Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.

Ron SansoneRon Sansone

The “11” Most Important Questions You Must Ask when Hiring a Digital Marketing Agency

While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.

David SonnDavid Sonn

Intent Matters for Online Ads: Don’t Fail

If you want to run online ads, you need to make sure you understand the intent of the ad, and the intent of the buyer. This article helps explain how to avoid failing by properly leveraging the powerful tool of online ads.

Matt UlmerMatt Ulmer

HubSpot INBOUND 2018 – Recap and Review

HubSpot announced new features and platform updates at INBOUND 2018. Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

Katie SchiederKatie Schieder

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.