Dave, Katie, Pat, and Chyenne presenting
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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

What is Your Maximum Allowable Customer Acquisition Cost?

This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.

6 Latest SEO Trends in 2025

Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.

[VIDEO] Maximize Your Conference Experience: 3 Tips to Make it Count

Get the most out of your next conference with these 3 simple yet powerful tips to optimize your learning, network, and improve your overall experience.

SEM/Paid Search Trends for 2025

This article explores the key trends shaping paid search and SEM in 2025, including the rise of first-party data, interactive ad formats, and advanced attribution modeling, urging marketers to adapt their strategies and leverage these trends for success.

[VIDEO] Beyond Google: Is Your Brand Ready for the Rise of AI Search?

Learn about the evolving search landscape and how AI is changing the way people find information, highlighting the importance of organic visibility and introducing Arc Intermedia's new program to help businesses adapt.

The Future of Paid Search and SEM: Trends to Watch in 2025

The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.

[VIDEO] Level Up Your Branding: Are You Owning this Free Opportunity?

In a world of remote work, your video background has become your new "office," offering a prime branding opportunity. Learn how to make the most of this space to showcase your professionalism and personality in this "What Am I Working On Today?" video.

7 Web Dev Trends to Expect in 2025

This article outlines seven key web development trends for 2025, including the rise of AI-powered tools, the importance of content-focused design and structured data, the continued popularity of dark mode, and the resurgence of bold colors and typography.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Content Marketing Trends 2025: Navigating the Evolving Digital Landscape

Gain insights into the latest content marketing trends for 2025, including AI, personalization, and interactive content. Find actionable strategies to boost results.

Paid Search and AI: What Executives & Marketing Decision-Makers Need to Know

AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.

AI Search Engines: The Next Frontier in Digital Marketing

The rise of AI search engines is transforming the digital marketing landscape, requiring businesses to adapt their strategies to focus on user intent, conversational marketing, and building strong online reputations to maintain visibility and success in this evolving search environment.

[VIDEO] Lights, Camera, Action! Your Brand on the Big (Streaming) Screen with CTV Advertising

Learn how CTV advertising can elevate your brand with the reach of television and the precision of digital targeting, and discover key strategies for success in this emerging channel.

Why Local SEO is Important for Small Businesses

This comprehensive guide explores the importance of local SEO for small businesses, outlining key strategies and benefits to help you attract local customers and thrive in your community.

[VIDEO] Creating a Culture of Candid Feedback: Beyond the “Open Door” Policy

Learn how to create a workplace where everyone feels empowered to share their honest opinions, leading to innovation and growth. Watch Arc Intermedia's President, Dave, share insights and tips in this "What Am I Working On Today" video.