Dave, Katie, Pat, and Chyenne presenting
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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
Google Search

SGE Impact on SEO: How Google’s AI Overview is Potentially Reshaping Search Engine Optimization

Is Google's AI Overview the end of traditional SEO? Discover the implications for businesses and marketers, and learn how to stay ahead in the evolving search landscape.

An Update on the State of Generative AI

Generative AI is rapidly evolving, impacting creativity and content production. This article examines its progress, explores the ethical implications, and provides insights into how companies can strategically adapt to this transformative technology.
Interconnected technology

The Invaluable Role of Schema Markup in Preparing for the Future of Generative AI Search

Learn how to enhance the schema markup on your website so you’re fully prepared for any upcoming advancements in generative AI search.
PubCon Las Vegas

PubCon 2024 Minicap

May Rowland on the Arc SEO team was at PubCon 2024 when the major new Google algorithm update got announced. Read her recap of being amongst SEOs as this SEO shift was occurring.
Digital cemetery with the message "Is SEO Dead?"

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

Unlocking Growth: Google Ad Features Boost Local Business

Learn how to leverage Google's geo-targeted ad features for small businesses: location-based extensions, proximity targeting, and best practices.

‘Twas the Night AI Took Over the Arc Holiday Card

Happy holidays from the Arc team! Please enjoy our holiday message created with the help of AI.

Call Tracking: Revolutionizing Marketing Insights with Every Ring

Call tracking is a marketing tactic that can capture the source of incoming phone calls. Unique phone numbers can be placed on websites or added to online advertising, direct mail, and social media that when called, tracking software will capture the originating source.

Unveiling the Impact and Innovation AI Summit: Transforming the Future of Marketing

David Sonn's recap of Impact and Innovation AI Summit.

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!" Or are they? Let's unpack how to really know what digital ad platform is going to help boost your online retail sales.

Sponsored Content Needs to be Part of Your 2024 Strategy (and Budget)

Thinking about ways to improve your marketing strategy? Consider sponsored content distribution.

Google Makes Changes to Rich Results: FAQ and How-To

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.

Guide to Creating and Maintaining a Wikipedia Page

Use this article as a guide for creating and maintaining an informative, objective, fact-based Wikipedia page.
Chyenne Lettsome

Welcome Arc’s New SEO Specialist, Chyenne Lettsome

Meet Chyenne Lettsome, the newest member of the Arc Intermedia team! With a passion for SEO and a commitment to excellence, Chyenne is ready to deliver remarkable results to clients.

Arc Intermedia’s Thoughts on AI in SEO

Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.