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Arc Intermedia Announces Something Enjoyable

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Apple’s New Design Language May Kill App Individuality

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ChatGPT 5.0: What to Expect from ChatGPT 5.0

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A go-to resource for digital marketing trends with helpful tips, advice, and bright ideas.

May, Katie, and Mike talking over coffee & tea

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.
May Rowland

Welcome Arc’s New SEO Manager, May Rowland

Meet Arc Intermedia’s newest team member! May Rowland is an experienced SEO professional who is eager to start collaborating with our clients to further improve their SEO performance.

Continuous Audience Sharing

What is Google’s continuous audience sharing for ads? Learn about the advantages of Google's latest update and how to set it up.

The Customer Acquisition Approach to Social Media

Thinking about how you can add social media to your digital strategy? Learn how Arc thinks about social and why it's important to partner with a digital agency that understands social is more than posts and impressions.

What’s the Deal with Google Analytics 4?

Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.

Welcome Arc’s New Digital Marketing Specialist, Olivia Berry

Arc's new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.

Using Google Search Results for Content Generation

Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.

Happy Holidays from the Arc Team & Our Work from Home Companions

The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2021. Read what 2020 meant to our team and see some of our four legged companions who have kept us company while working remote this year.

David Sonn Featured on Marketing Agency Leadership Podcast with Rob Kischuk

Arc Intermedia President and Founder David Sonn was recently featured on the podcast Marketing Agency Leadership with Rob Kischuk. Listen to Dave's view on digital tactics, customer acquisition, and building a business over the last decade.

The Arc Team is Thankful – for the Tools that Help Us

This holiday season the Arc team is taking a moment to think about the tools we are thankful for and how they help us do our job. Read this list of our favorite tools.

Unpacking the Google Antitrust Case

Ron Sansone breaks down the antitrust case against Google in terms of its current and historical context. Discover how changing times made this lawsuit inevitable, and learn what it’s ramifications may mean to the future of digital marketing.

Arc Intermedia Celebrates 10 Years

Arc Intermedia celebrates a decade of business and success. Read what President and Founder David Sonn has to say about the past ten years and the future.

Follow Arc on Instagram

Arc Intermedia is now on Instagram! Read about the content we post and then click to visit our account.

How Poor Content Presentation & User Experience Can Kill Your Search Rankings

Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.
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Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.