Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Want more from our experts?

Speaker Requests
Newsletter Signup
Featured

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Call Tracking: Revolutionizing Marketing Insights with Every Ring

Call tracking is a marketing tactic that can capture the source of incoming phone calls. Unique phone numbers can be placed on websites or added to online advertising, direct mail, and social media that when called, tracking software will capture the originating source.

Unveiling the Impact and Innovation AI Summit: Transforming the Future of Marketing

David Sonn's recap of Impact and Innovation AI Summit.

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!" Or are they? Let's unpack how to really know what digital ad platform is going to help boost your online retail sales.

Sponsored Content Needs to be Part of Your 2024 Strategy (and Budget)

Thinking about ways to improve your marketing strategy? Consider sponsored content distribution.

Google Makes Changes to Rich Results: FAQ and How-To

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.

Guide to Creating and Maintaining a Wikipedia Page

Use this article as a guide for creating and maintaining an informative, objective, fact-based Wikipedia page.
Chyenne Lettsome

Welcome Arc’s New SEO Specialist, Chyenne Lettsome

Meet Chyenne Lettsome, the newest member of the Arc Intermedia team! With a passion for SEO and a commitment to excellence, Chyenne is ready to deliver remarkable results to clients.

Arc Intermedia’s Thoughts on AI in SEO

Discussions around artificial intelligence seem to be far reaching and this includes how AI will impact SEO. Read what Matthew Ulmer has to say about if AI will change SEO.

How I changed my mind on page builders

For the longest time I've been against using page builders for our projects. But times and technology are always changing. Find out why I had a change of heart and how we use page builders now.

How to Drive Growth with a Looming Recession

Learn how adjusting your digital marketing strategies during an impending recession can fuel significant business expansion while your rivals scale back.

The History of Google Algorithm Updates

Learn about the most significant updates to Google’s algorithm like Panda, BERT, and Helpful Content and what your website can do to make Google happy.

What to Do Following Google’s March 2023 Core Algorithm Update

Following the March 2023 Google Algorithm Update, Arc Intermedia breaks down what you need to know and how to maintain or improve your search rankings.

The Pro’s and Con’s of Using ChatGPT for Your Business

ChatGPT is a big topic of discussion when it comes to content creation. Read about what our team thinks of the tool & how it can help your business.

Welcome Arc’s Newest Director – Laura Jo Sharpe

Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.

Apple Business Connect: The New Business Profile You Need to Be Part of

Apple has released a competitor to Google My Business, called Apple Business Correct. Read all about how it can help your business.