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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

[VIDEO] Creating a Culture of Candid Feedback: Beyond the “Open Door” Policy

Learn how to create a workplace where everyone feels empowered to share their honest opinions, leading to innovation and growth. Watch Arc Intermedia's President, Dave, share insights and tips in this "What Am I Working On Today" video.

Understanding AI: Capabilities & Limitations

This article explores the two primary types of AI - Generative AI and Predictive AI - to help you understand their differences and how they can be leveraged to achieve specific business goals.

[VIDEO] AI Search Engines – The New Frontier of Discovery

This blog post and video discuss the impact of AI search engines on how people search for information and provides actionable tips for businesses to adapt and thrive in this new digital landscape.

The Importance of UX in Digital Marketing: Making Sure Your Creative Doesn’t Go to Waste

A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.

Arc Intermedia Leads the Charge on AI’s Impact on Search at Philly Analytics Event

The Philly Analytics event, featuring Patrick Coyne, underscored Arc Intermedia's forward-thinking approach to AI-powered search and its commitment to staying ahead of the curve in the ever-evolving SEO landscape.

Using AI for Content Creation: Tips & Tricks

The rise of artificial intelligence has transformed the way we create content. AI-powered tools offer a wealth of possibilities, from generating ideas and outlines to drafting full articles and optimizing for SEO.

CMO Series – Athletic Brewing

David Sonn attended the Philly Ad Club's CMO Series, featuring Andrew Katz. Andrew Katz is the CMO of Athletic Brewing, a top producer of craft, nonalcoholic beer.

Google SEO Algorithm Leak: Key Points and What They Mean for SEO

A leaked Google document reveals critical search ranking factors, including the importance of clicks, backlinks, homepage quality, and content freshness, potentially changing the SEO landscape.
Google Search

SGE Impact on SEO: How Google’s AI Overview is Potentially Reshaping Search Engine Optimization

Is Google's AI Overview the end of traditional SEO? Discover the implications for businesses and marketers, and learn how to stay ahead in the evolving search landscape.

An Update on the State of Generative AI

Generative AI is rapidly evolving, impacting creativity and content production. This article examines its progress, explores the ethical implications, and provides insights into how companies can strategically adapt to this transformative technology.
Interconnected technology

The Invaluable Role of Schema Markup in Preparing for the Future of Generative AI Search

Learn how to enhance the schema markup on your website so you’re fully prepared for any upcoming advancements in generative AI search.
PubCon Las Vegas

PubCon 2024 Minicap

May Rowland on the Arc SEO team was at PubCon 2024 when the major new Google algorithm update got announced. Read her recap of being amongst SEOs as this SEO shift was occurring.
Digital cemetery with the message "Is SEO Dead?"

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

Unlocking Growth: Google Ad Features Boost Local Business

Learn how to leverage Google's geo-targeted ad features for small businesses: location-based extensions, proximity targeting, and best practices.

‘Twas the Night AI Took Over the Arc Holiday Card

Happy holidays from the Arc team! Please enjoy our holiday message created with the help of AI.