Request Proposal
Our Latest Posts

HubSpot INBOUND 2025: AI & The Loop Explained by a HubSpot Partner

Team Celebration

Arc Intermedia Announces Something Enjoyable

Multiple views of Apple iOS26 screens

Apple’s New Design Language May Kill App Individuality

See All Posts

ShopTalk

A go-to resource for digital marketing trends with helpful tips, advice, and bright ideas.

May, Katie, and Mike talking over coffee & tea

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

HubSpot INBOUND 2025: AI & The Loop Explained by a HubSpot Partner

Get an expert breakdown of HubSpot's INBOUND 2025 announcements, including new AI agents, the Data Hub, and the "Loop" growth framework. Learn what this means for your business from Arc Intermedia, a HubSpot Partner.
Team Celebration

Arc Intermedia Announces Something Enjoyable

Arc Intermedia is extremely excited to announce its new website, and explain the impetus behind it. Check it out.
Multiple views of Apple iOS26 screens

Apple’s New Design Language May Kill App Individuality

A new era of Apple software design language is upon us. But what will it mean for app brand individuality? This post explains why app developers have never faced something like this before.
ChatGPT-5

ChatGPT 5.0: What to Expect from ChatGPT 5.0

After the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request.
Image of two figures at a screen looking at metric increases from SEO

How to Choose the Right SEO Company for Your SaaS Business

Looking for an SEO company that understands SaaS? Learn how to evaluate SEO agencies based on SaaS experience, content strategy, technical skills, reporting, and more.

Everyone’s Ignoring Reddit Ads – That’s Why They Work

Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.

[VIDEO] Is AI Hurting Your Business? Here’s How to Find Out and Fix It

AI could be hurting your business, and a simple ChatGPT prompt can find out. This video shows how to address negative reports, improve your company's reputation, and ultimately boost sales.
LLM Consolidation Race

Opinion: It’s Time for Consolidation in the AI Market

The language model landscape is getting crowded—and chaotic. With dozens of LLMs competing for attention, users are overwhelmed, teams are paralyzed by choice, and standards are nowhere in sight. Let's explore why consolidating the LLM market isn’t just inevitable—it might be essential.

Matt’s Business Fables: When the Steaks are High for Good Customer Service

How important is good customer service? Equally importantly, how damaging is bad customer service? This fun Business Fable explains it all.

15 Best ChatGPT Prompts for Marketers

Discover 15 expert-level ChatGPT prompts for marketers that save time, generate content ideas, improve SEO, and boost campaign performance.

Matt’s Business Fables: When Customer Service is (Literal) Fire

A true story of how customer service can make or break consumer loyalty. With a car fire.

AI in 2025: Key Takeaways and What It Means for Your Business

Discover critical findings from the Marketing AI Institute's 2025 report. Learn how marketers are using AI, why training is crucial, and what the future holds for AI in marketing.

[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

Unlocking the Future of Digital Visibility: A Deep Dive into Generative Engine Optimization (GEO)

Discover Generative Engine Optimization (GEO) and its critical role in the AI-first digital landscape. Learn how GEO differs from SEO, why it's vital for lead generation, and how to integrate it into your marketing strategy to secure future online visibility.
DigiMarCon 2025

DigiMarCon 2025 Northeast Recap

Last week I attended DigiMarCon in Philadelphia. Here are some notes/takeaways.