Dave, Katie, Pat, and Chyenne presenting
ShopTalk

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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Learn how query fan-out works in AI search and how to adapt your SEO strategy. Discover passage retrieval, topic clusters, and best practices for higher visibility.
In an era of AI perfection, realness wins. Discover how authentic hooks and niche storytelling drive real engagement without chasing every viral trend.
Discover August 2026 AI search trends: Knowledge Base AI visibility, query fan-out, Google Search Console social tracking, Reddit citation drops, and spam updates.
Capture all the most important learnings from two full days of a digital marketing conference with this extremely handy compendium of recaps.
Discover how hosting a Reddit AMA delivers unfiltered consumer feedback, builds permanent organic content, and fuels your brand's AI search visibility.
Google has introduced customizable dashboards in GA4, giving marketers a more flexible way to organize KPIs and visualizations in one place. Here’s what’s new and how dashboards differ from existing GA4 reports.
Learn how Meta uses ad creative as a targeting signal and why diversified messaging can improve audience reach, testing, and campaign performance.
Google’s August 2026 Preferred Sources updates make the feature more actionable for brands and publishers. Learn about the new embeddable button, its potential impact on organic and AI visibility, and what teams should consider doing next.
Discover August 2026 AI search trends: Knowledge Base AI visibility, query fan-out, Google Search Console social tracking, Reddit citation drops, and spam updates.
Industry experience should spark better questions, not rigid templates. Here is why marketing success depends on your specific business, not a rulebook.
Connect YouTube, Instagram, TikTok, and X to Google Search Console and see how your social content performs on Google.
Personal automation can start with one employee, prove its value, and then be packaged for others while keeping each person’s context local. Here’s where that model fits and when centralized automation still makes more sense.
Discover why structured knowledge base content earns more citations and impressions in generative AI search, plus how to structure your content strategy.
Think AI can run your marketing on autopilot? Discover why human oversight, data verification, and brand empathy remain non-negotiable in the age of AI.
Get a little jolt of inspiration today. Learn how Red Bull turned a single energy drink into a global brand through the power of good marketing.
Think Reddit is too hostile for brands? Learn why the platform's anti-fluff culture actually builds unmatched trust, credibility, and brand loyalty.