Dave, Katie, Pat, and Chyenne presenting
ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

Picture of Laura Sharpe

Laura Sharpe

We Didn’t Trust Meta Ads for B2B. Now it’s in the Mix.

Meta used to miss the mark for B2B, but smarter automation and creative-driven targeting are changing that. It’s not perfect, but it’s finally performing.

If You’ve Ever Had to Justify Your Marketing Budget, This One’s for You

Tired of justifying your marketing budget? Learn why "dollars in, dollars out" is a 2015 metric. Use these 5 strategies to prove the value of awareness, engagement, and long-term pipeline to B2B leadership.

Everyone’s Ignoring Reddit Ads – That’s Why They Work

Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.

Paid Search and AI: What Executives & Marketing Decision-Makers Need to Know

AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.

The Importance of UX in Digital Marketing: Making Sure Your Creative Doesn’t Go to Waste

A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!" Or are they? Let's unpack how to really know what digital ad platform is going to help boost your online retail sales.

Welcome Arc’s Newest Director – Laura Jo Sharpe

Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.