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ShopTalk

Digital marketing news and trends, plus helpful tips, advice, and bright ideas.

May, Katie, and Mike talking over coffee & tea

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Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.
AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.
A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.
Amazon Ads are king for ecommerce advertising!" Or are they? Let's unpack how to really know what digital ad platform is going to help boost your online retail sales.
Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.