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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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Mike Maier

OPenAi Image 1.5 quick test

Testing OpenAI Image 1.5

I tested the new OpenAi Image 1.5 to see how well it could edit and image while keeping the details consistent along the way.

Agentic AI & AAIF FAQs: Simple Answers for Everyone

Curious about agentic AI or the Agentic AI Foundation? This FAQ post breaks down the most common questions in simple, accessible language.

What Is the Agentic AI Foundation? A Non-Technical Explanation

The Agentic AI Foundation (AAIF) is bringing order and openness to the next era of artificial intelligence. This non-technical guide explains what AAIF is, how agentic AI works, and why shared standards are essential for safe, powerful AI systems
LLM Consolidation Race

Opinion: It’s Time for Consolidation in the AI Market

The language model landscape is getting crowded—and chaotic. With dozens of LLMs competing for attention, users are overwhelmed, teams are paralyzed by choice, and standards are nowhere in sight. Let's explore why consolidating the LLM market isn’t just inevitable—it might be essential.
DigiMarCon 2025

DigiMarCon 2025 Northeast Recap

Last week I attended DigiMarCon in Philadelphia. Here are some notes/takeaways.

What is a Customer Data Platform?

Discover how Customer Data Platforms (CDPs) unify customer data, enhance personalization, and improve operational efficiency. Learn about their key functions and benefits for businesses.
Cloudflare Logo

What is Cloudflare & What Does It Do?

Discover how Cloudflare improves website speed, security, and reliability with services like CDN, DDoS protection, WAF, DNS, and SSL/TLS encryption. Learn how it works and the benefits of using Cloudflare for your site.
Comparison of Sora and Firefly text to video generator

First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

7 Web Dev Trends to Expect in 2025

This article outlines seven key web development trends for 2025, including the rise of AI-powered tools, the importance of content-focused design and structured data, the continued popularity of dark mode, and the resurgence of bold colors and typography.

Understanding AI: Capabilities & Limitations

This article explores the two primary types of AI - Generative AI and Predictive AI - to help you understand their differences and how they can be leveraged to achieve specific business goals.