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ShopTalk

We educate our clients. We educate our industry.

ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Patrick Coyne

Digital Digest: Mobile First, How-to’s, R.I.P Vine

Welcome to the Digital Digest! Find a collection of the best SEO, SEM, Inbound Marketing, and general Digital Marketing stories from this November 2017.

Small Businesses: Don’t Get Boxed Out by Mobile-First

We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.

Digital Digest: Penguin 4.0, Possum, & Syndicated Content

It's the October 2016 Digital Digest, where we collect all the best news in SEO, SEM, and Inbound Marketing for the month.

79 SEO Myths: A Comprehensive List of the Most Common Search Engine Optimization Misconceptions

With so much information on the web, Arc Intermedia compiled a comprehensive list of 79 Search Engine Optimization myths. Browse our huge list of SEO misconceptions now!

Where Did The Right-Side Ads Go on Google?

Google changed how ads work in their search results. Find out what this means for you.

Why Your SEO Content Fails

Why does good SEO content fail? This blog post explores the many pitfalls experienced when creating optimized website content and executing a tactical plan.

What is RankBrain and How Can I Optimize For It?

Google recently announced one of it's latest ranking factors: RankBrain. An AI that understands how people search. But how do you optimize your site for it?

Creating SEO Content for Link building… And How to Do Outreach Right

When it comes to link building, are you putting the horse before the cart? Make sure you've got great SEO content (the kind that people will want to link to) before you start your outreach. These tips will help you get your website assets in shape.

5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don't need to be enemies. Here's 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.