Is Google an “Answer Engine” Now?

Matt Ulmer
Matt Ulmer VP of Operations & Client Relations

There’s a prevailing theory these days that SEO efforts need to be geared toward answering questions.

Google is an “answer engine,” they say. People go to Google when they need to find an answer to a specific question.

You’ve read those studies that we remember less than we used to, right? Because our brains know we can just Google an answer?

That’s sort of what this premise is based off us. People now predominately consult Google when they need an answer.

Therefore, goes the theory, your SEO efforts should be geared toward this approach. Toward providing information that answers a specific question related to whatever it is you’re trying to promote.

What does this impact?

Content. Predominantly:

  • Meta tags. To entice a click from the search results, don’t write your meta tags for marketing anymore; write them with the idea of answering a question.
  • On-page content. Same idea — when writing your main copy, consider how it can answer the question of the searcher.

Keep in mind that answering questions don’t just mean somebody wanting to know the square root of 172 or when the next movie is playing near them. It means what is the right [INSERT YOUR PRODUCT OR SERVICE HERE] for their needs? How can your meta tags and on-page content answer this question?

What do you think?

This is the prevailing theory going around these days. That doesn’t mean it’s a correct theory. What do you think? Agree or disagree? Maybe try looking up the answer in Google…

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