[VIDEO] Is Meta Actually Better Than LinkedIn for B2B? | Let’s Talk Shop
In this previously unpublished test episode of Let’s Talk Shop, host Matthew Ulmer sat down with Laura Jo Sharpe to unpack a controversial claim: Meta (Facebook & Instagram) is currently a better advertising platform for B2B lead generation than LinkedIn.
Organic & AI Visibility News: July 2026 Roundup
Catch up on important AI & organic visibility news for July 2026, including social media data in Google Search Console, a growing connection between paid media and AI search, why businesses must verify how AI platforms represent them, and more.
[VIDEO] Why You Need an AI Content Strategy Before Your Brand Becomes Invisible
SEO is changing. Learn why your brand needs Generative Engine Optimization (GEO) to get recommended by ChatGPT, Perplexity, and AI search engines.
Using Query Fan-Out to Improve Your SEO Strategy
Learn how query fan-out works in AI search and how to adapt your SEO strategy. Discover passage retrieval, topic clusters, and best practices for higher visibility.
[VIDEO] Konnecting the Dots on Digital Growth: Matthew Ulmer Guest Stars
Arc Intermedia’s VP of Operations, Matthew Ulmer, joins The Konnect The Dots Podcast to discuss operational efficiency, AI search, and marketing ROI.
Query Fan-Out: The Definitive Guide for Marketers in 2026
Learn what query fan-out is, how Google AI Mode, ChatGPT, and other AI search platforms use it, and why it matters for SEO and content strategy in 2026.
Google Search Console Now Shows How Your Social Media Content Performs in Search
Google Search Console’s new platform properties make it possible to measure how social and video content appears in Google Search and Discover, giving marketers a clearer view of organic visibility beyond their websites.
[VIDEO] Be Careful with LSA: You Could Be Wasting a Ton of Money
Google Local Services Ads are great for local businesses, but a “set it and forget it” mindset leads to wasted spend. Let this quick video explain why you should actively audit your LSAs.
SMX Advanced Boston 2026 Recap: What You Should Know for Organic Visibility
SMX 2026 revealed a clear trend: AI search is changing how users find information, but strong SEO fundamentals still drive visibility. Read the biggest takeaways.
SMX Advanced Boston 2026: Paid Advertising Insights
From a paid standpoint, what are the biggest takeaways from SMX Advanced 2026? AI Max, PPC automation, Demand Gen, and the future of paid marketing.