Automation Is Not AI: Why Simple Workflows Still Drive the Biggest Gains
Automation and AI are not the same thing. While AI gets the attention, most operational efficiency comes from simple, rule based workflows that move information clearly and predictably across systems. You can unlock meaningful gains without adding intelligence at all.
Why AI is a C Student, and What that Means for Marketers
AI tools often give inconsistent answers, but brands can still win. Learn how to improve AI visibility and ensure your business appears in key recommendations.
Organic & AI Visibility News: March 2026 Roundup
Catch up on important AI & organic visibility news for March 2026, including Google changes, PR in AI results, and shopping agents.
The Hidden Cost of Manual Work And How Automation Helps
Most manual work feels small in the moment. Copying data, checking statuses, sending follow-ups. But over time, those tasks fragment focus and delay decisions.
[VIDEO] Dave Sonn Shares Advice on AI Avatar Video
Are you considering creating an AI avatar of yourself to produce more video and build your personal brand? Watch this video by David Sonn, providing you with important implications before you do so.
Meet Arc Intermedia’s New Suite of AI Service Tools
Learn about Arc Intermedia’s custom AI systems for improving operations, streamlining workflows, supporting sales, and reducing wasted AI spending.
Google Maps Adds Gemini-Powered “Ask Maps”: What It Means for Local SEO and Reputation Management
Google’s new Gemini-powered Ask Maps feature is changing local SEO. How can digital marketing professionals adapt?
Making Sense of Workflow Automation
Workflow automation is the practice of designing how work moves between systems, people, and decisions. By structuring triggers, logic, actions, and exceptions, organizations reduce repetitive tasks, improve reliability, and create capacity for higher-value work.
Matt’s Business Fables: When a Lost Passport Needs Better Direction
A missing passport leads to a strange call, a warehouse mystery, and a reminder about clear communication in business.
Why “Near Me” Keywords Aren’t as Valuable as You Think
“Near me” searches are everywhere. But are they still worth targeting? We break down why Google no longer relies on the phrase itself, how proximity and business signals now drive local rankings, and what actually improves visibility in modern local SEO.