Making Sense of Workflow Automation
Workflow automation is the practice of designing how work moves between systems, people, and decisions. By structuring triggers, logic, actions, and exceptions, organizations reduce repetitive tasks, improve reliability, and create capacity for higher-value work.
Matt’s Business Fables: When a Lost Passport Needs Better Direction
A missing passport leads to a strange call, a warehouse mystery, and a reminder about clear communication in business.
Why “Near Me” Keywords Aren’t as Valuable as You Think
“Near me” searches are everywhere. But are they still worth targeting? We break down why Google no longer relies on the phrase itself, how proximity and business signals now drive local rankings, and what actually improves visibility in modern local SEO.
Bing Introduces AI Performance Reporting: What Marketers Need to Know
Bing’s new AI Performance report gives marketers a clearer view into how their content appears in AI-powered search experiences. Learn how this tool tracks citations, reveals AI-driven visibility, and helps shape smarter SEO strategies for the future of search.
EZ Storage Partners with Arc Intermedia to Drive PA Lease-Ups
Read the news about how EZ Storage has partner with Arc Intermedia to expand digital visibility and drive storage lease growth.
Organic & AI Visibility News: February 2026 Roundup
Catch up on important AI & organic visibility news for February 2026, including algorithm updates, HEO, and AI performance data.
Operations Management Glossary & Cheat Sheet
Any company can benefit from smart operations management practices. Here is a cheat sheet glossary of the best processes to implement.
Canonical URLs: Relative or Absolute?
Canonical tags might seem like a minor technical detail, but the format you choose can have real SEO consequences. We break down the difference between relative and absolute canonical URLs, why Google recommends absolute paths, and how small implementation choices can impact indexing, duplication, and overall search visibility.
HEO: Hell Yeah We Need Another Acronym
We so need a clearer distinction for the practice of optimizing like a human, for humans, in human circles. Learn why you need to know this acronym.
What Google’s “Authenticity Update” Means for GEO and Content Creation
In early January 2026, Google rolled out a major algorithm change dubbed the “Authenticity Update.” The update sharpens Google’s ability to reward genuinely human content, raising new questions for creators and marketers.