How Large Language Models Are Reshaping Content Consumption and Search Behavior
Discover how large language models like ChatGPT are reshaping how people search, consume content, and interact online. Learn what this shift means for digital marketing strategy in 2026—and how your business can stay ahead.
[CASE STUDY] Impact of AI Search on User Behavior & CTR in 2026
Explore with us how AI search is changing user behavior and impacting click-through rates, and what it means for SEO strategy.
David Sonn – Guest on The Marketing Cheat Code Podcast
Insights from The Marketing Cheat Code podcast on the future of digital marketing. Learn how AI search, CTV, and team agility are shaping modern agency strategy.
Creating Content in 2026: A Strategic Framework for Content Resilience in the Age of AI
Future-proof your content. Discover a strategic framework for content resilience in 2026, focusing on quality, audience, and adapting to the age of AI. Learn how to thrive.
Reflections on the 2025 Impact & Innovation Summit: A Day of Ideas, Honesty, and Forward Momentum
A look inside the Philly Ad Club’s 2025 Summit. We cover the impact of AI on marketing, emerging tech trends, and expert advice on standing out in the pitch process.
If You’ve Ever Had to Justify Your Marketing Budget, This One’s for You
Tired of justifying your marketing budget? Learn why “dollars in, dollars out” is a 2015 metric. Use these 5 strategies to prove the value of awareness, engagement, and long-term pipeline to B2B leadership.
How to Measure SEO Performance in 2026 and Beyond
With AI transforming organic search, how can digital marketers effectively measure SEO performance in 2026? Arc Intermedia explores other key metrics for SEO.
[VIDEO] Dave Sonn Shares Essential Podcast Guest Tips
Dave Sonn shares 5 essential tips for podcast guests, covering brand alignment, usage rights, and video prep. Plus, guess the one mistake he made! Watch now.
The Reign of Spidey D: How Dunkin’s Chaotic Donut is Winning Social Media
Dunkin’s “Spidey D” campaign is a masterclass in driving massive organic engagement with a minimal budget. By embracing the unhinged, meme-driven voice of its audience, Dunkin’ turned a simple seasonal donut into a viral social media phenomenon.
Query Groups are Coming to Google Search Console: What Does it Mean for Marketers?
Query groups are coming to the Insights report in Google Search Console. What does this mean for brands/marketers and how will query groups help? Learn more.