As Director of Inbound Marketing & Content, Katie Schieder’s objective at Arc Intermedia is to help clients nurture leads through the buyer’s journey to become customers. She is a full deck marketer with experience in social media, paid search, event management, content creation, website redesign, and implementation and management of the HubSpot COS.
Katie’s experience in managing an international marketing department and working with sales to increase visibility has given her a unique perspective on the importance of understanding a client's ideal buyers along with their pain points and path from lead to customer. She uses this knowledge to develop and promote content that expands her clients’ reach, improves their brand, and secures them new customers.
In my experience creativity is born from collaboration. Creative ideas are a result of open communication and a willingness to build on an idea by responding ‘yes, and…’
"Earn your leadership every day." - Michael Jordan
I start every morning with a cup of coffee while I scroll through Twitter. It’s my source for great content, breaking news, industry insights, and leisure articles.
Wi-Fi. The internet gave us limitless information, but wireless internet gave us the ability to access information limitlessly.
Anything on Bravo. Real Housewives are my guilty pleasure (don’t judge me.)