June started with Arc Intermedia’s president David Sonn moderating a panel of AI visibility experts including Arc’s own Patrick Coyne for the Philly Ad Club, and the AI excitement didn’t end there. In this month’s roundup, we also cover:
- Google Search Console adds generative AI performance reporting
- The inverted pyramid is back
- Consumers increasingly say the internet feels less human
Together, these developments highlight a focus on figuring out the best way to write for AI ingestion that will still appeal to humans (until eventually AI agents do all the interneting for us).
AI Shaping Discovery Event Delivers Timely, High-Value Education
The panel of experts high above the city of Philadelphia gave a packed house a full picture of how technical application, PR, content, reputation, authority, and measurement are now all part of the same arena thanks to AI. Several themes included how ranking number one is not what it used to be, how brands need to think in questions and answers, how earned media is now a critical AI visibility signal, and how traffic can no longer be a key measurement.
Get more insights from the event
Google Search Console Adds Generative AI Performance Reporting for a Major Step Forward in AI Visibility Measurement
Performance data from Google’s generative AI search experiences will now be included in reporting, giving marketers their clearest view yet into how websites appear and perform within AI-powered search results. Yes, it’s only Google, but Google still owns the majority of search market share. This is a crucial development and is likely to shape the transparency of competing tools.
Can the Inverted Pyramid Help with AI Visibility?
As AI answer engines increasingly reward simple content that directly answers questions (see the theme above about thinking in questions and answers), Matthew Ulmer ponders whether content writing needs to return to the old journalistic style of the inverted pyramid, writing the most important information first and then filling in the detail in the ensuing paragraphs.
The Brand that Feels Human in the AI Era Earns the Decade Ahead (Says WordPress).
74% of consumers say the internet feels less human than 10 years ago. 40 minutes is how long the average consumer lasts before feeling “bot fatigue.” The answer, according to WordPress Future of the Web series, is to create content that can be scraped by AI engines, but that still feels written for and by humans.
