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Digital marketing news, tips, and bright ideas.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Practical Web Development Tools and Resources

Another Listicle? 'Fraid so, but this one is a bit different. This list includes our current favorite, practical tools and resources bundled up in a tight little package.

Mike MaierMike Maier

A Website for the 55+ In-crowd

Explore the latest website designed and developed by Arc Intermedia -- a site for 21 retirement communities built to be as easy-to-navigate as possible.

Matt UlmerMatt Ulmer

79 SEO Myths: A Comprehensive List of the Most Common Search Engine Optimization Misconceptions

With so much information on the web, Arc Intermedia compiled a comprehensive list of 79 Search Engine Optimization myths. Browse our huge list of SEO misconceptions now!

Patrick CoynePatrick Coyne

Meet the New Gold Standard in Pest Control Information

Take a peak at a cutting edge new website designed and developed by Arc Intermedia.

Matt UlmerMatt Ulmer

Where Did The Right-Side Ads Go on Google?

Google changed how ads work in their search results. Find out what this means for you.

Rasheed HendricksRasheed Hendricks

Why Your SEO Content Fails

Why does good SEO content fail? This blog post explores the many pitfalls experienced when creating optimized website content and executing a tactical plan.

Patrick CoynePatrick Coyne

What is RankBrain and How Can I Optimize For It?

Google recently announced one of it's latest ranking factors: RankBrain. An AI that understands how people search. But how do you optimize your site for it?

Patrick CoynePatrick Coyne

Three Ways to Effectively Ask for Links

What is the secret to asking for links and actually receiving them? It all resides in how relationships are built. Take a look at these three aspects that you may be forgetting.

David SonnDavid Sonn

Creating SEO Content for Link building… And How to Do Outreach Right

When it comes to link building, are you putting the horse before the cart? Make sure you've got great SEO content (the kind that people will want to link to) before you start your outreach. These tips will help you get your website assets...

Patrick CoynePatrick Coyne

5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don't need to be enemies. Here's 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.

Patrick CoynePatrick Coyne

The Key Secret to Great Design

Good design is about more than creating a pretty picture. In fact, the aesthetic is probably the least important component of any online marketing project. Find out what really matters when it comes to earning online success.

Matt UlmerMatt Ulmer

How Google Pigeon Affected Franchise Businesses

Google Pigeon had a big impact on national businesses with multiple local franchises. We share our steps for recovering your local search rankings post-Pigeon.

Patrick CoynePatrick Coyne

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.