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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

A Website for the 55+ In-crowd

Explore the latest website designed and developed by Arc Intermedia -- a site for 21 retirement communities built to be as easy-to-navigate as possible.

79 SEO Myths: A Comprehensive List of the Most Common Search Engine Optimization Misconceptions

With so much information on the web, Arc Intermedia compiled a comprehensive list of 79 Search Engine Optimization myths. Browse our huge list of SEO misconceptions now!

Meet the New Gold Standard in Pest Control Information

Take a peak at a cutting edge new website designed and developed by Arc Intermedia.

Where Did The Right-Side Ads Go on Google?

Google changed how ads work in their search results. Find out what this means for you.

What is RankBrain and How Can I Optimize For It?

Google recently announced one of it's latest ranking factors: RankBrain. An AI that understands how people search. But how do you optimize your site for it?
A chart symbolizing a network.

Three Ways to Effectively Ask for Links

What is the secret to asking for links and actually receiving them? It all resides in how relationships are built. Take a look at these three aspects that you may be forgetting.

Creating SEO Content for Link building… And How to Do Outreach Right

When it comes to link building, are you putting the horse before the cart? Make sure you've got great SEO content (the kind that people will want to link to) before you start your outreach. These tips will help you get your website assets in shape.

5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don't need to be enemies. Here's 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.