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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it's easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

Why Does our Google Partnership Matter?

Arc Intermedia is very proud to be recognized by Google as a certified partner. Learn why our relationship with Google benefits our agency and our clients.

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral's blog explains why.
Brand-Awareness-and-Lead-Generation-sales-funnel

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc's David Sonn where he describes why this is important and how to calculate it.

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

How Diff Charitable Eyewear is Winning with Influencer Marketing

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

White Hat vs. Black Hat SEO: How to Spot a Good SEO & Avoid Hiring a Bad One

Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.

Get Organized with Our Free Content Organization Kit!

Do you struggle to create a content marketing strategy? Does your content help leads travel through the sales funnel or does it feel random? Use our free content organization kit to plan, organize, and distribute your content across the funnel. Don't just create content, create content with purpose.

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.

Cost-per-Click vs. Cost-per-Conversion vs. Cost-per-Tactic

Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.

Mobile or Bust: The Top 3 Reasons Responsive Design is a Necessity

Let's explore 3 major reasons why responsive web design is a necessity and why the term "responsive web design" had become outdated.

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple's App Store Search Ads offering, as well as tips for app marketers.

Rel=”nofollow” – What is it and How Does it Benefit SEO?

When used correctly, rel="nofollow" can be your best friend. But if you don’t understand it, it can lead to some big technical issues with your site. This post covers the basics of using the rel=”nofollow” and offers examples of when you would want to implement it.