ShopTalk

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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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EVENT ALERT! AI Shaping Discovery | June 9, 2026

The much requested event "AI Shaping Discovery" will be moderated by Arc Intermedia president, David Sonn, with leading, expert panelists, including Arc's own Pat Coyne, national speaker, Mike King, and PR pro, Laura Emanuel. Held at the swanky Pyramid Club high above center city Philadelphia, the event will be held June 9, 2026. Read more.

David Sonn

ChatGPT Looks to Reshape Web Browsing with ChatGPT Atlas

With ChatGPT Atlas, OpenAI wants to replace your existing web browser with built-in AI tools and task automation. Learn about it here.

Matt Ulmer

[VIDEO] Celebrating Fair Trade Month: Arc Intermedia’s Latest Campaigns

Arc Intermedia's Dave reveals our Fair Trade USA campaign strategy. Learn how CTV ads build awareness and how a media plan leads from intent to action.

David Sonn

Google Disables &num=100 parameter: What it Means for SEO & Tracking

Google has removed the &num=100 search parameter, impacting SEO tools and reporting. Learn what changed, why it matters, and how marketers should respond.

Patrick Coyne

Definitive Recap to Digital Summit Philadelphia 2025

If you didn't attend Digital Summit Philadelphia 2025, you can still learn like you did. Read this extensive recap of the most important points.

Matt Ulmer

[VIDEO] The AI Mandate: Our 3 Non-Negotiable Goals for a New Website Launch

We just launched our new website! See the 3 non-negotiable goals that drove our design, including why your site must be structured to feed LLMs and talk directly to AI platforms. Watch the full video for key insights.

David Sonn

HubSpot INBOUND 2025: AI & The Loop Explained by a HubSpot Partner

Get an expert breakdown of HubSpot's INBOUND 2025 announcements, including new AI agents, the Data Hub, and the "Loop" growth framework. Learn what this means for your business from Arc Intermedia, a HubSpot Partner.

Katie Schieder

Apple’s New Design Language May Kill App Individuality

A new era of Apple software design language is upon us. But what will it mean for app brand individuality? This post explains why app developers have never faced something like this before.

Matt Ulmer

ChatGPT 5.0: What to Expect from ChatGPT 5.0

After the anticipation of its arrival, ChatGPT 5.0 is finally here and it’s now the default ChatGPT experience, with a built-in router that automatically turns on deeper “GPT-5 Thinking” based on your request.

Chyenne Smith

How to Choose the Right SEO Company for Your SaaS Business

Looking for an SEO company that understands SaaS? Learn how to evaluate SEO agencies based on SaaS experience, content strategy, technical skills, reporting, and more.

Chyenne Smith

Everyone’s Ignoring Reddit Ads – That’s Why They Work

Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.

Laura Sharpe

[VIDEO] Is AI Hurting Your Business? Here’s How to Find Out and Fix It

AI could be hurting your business, and a simple ChatGPT prompt can find out. This video shows how to address negative reports, improve your company's reputation, and ultimately boost sales.

David Sonn

Opinion: It’s Time for Consolidation in the AI Market

The language model landscape is getting crowded—and chaotic. With dozens of LLMs competing for attention, users are overwhelmed, teams are paralyzed by choice, and standards are nowhere in sight. Let's explore why consolidating the LLM market isn’t just inevitable—it might be essential.