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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

Articles by

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Patrick Coyne

Where Did The Right-Side Ads Go on Google?

Google changed how ads work in their search results. Find out what this means for you.

Why Your SEO Content Fails

Why does good SEO content fail? This blog post explores the many pitfalls experienced when creating optimized website content and executing a tactical plan.

What is RankBrain and How Can I Optimize For It?

Google recently announced one of it's latest ranking factors: RankBrain. An AI that understands how people search. But how do you optimize your site for it?

Creating SEO Content for Link building… And How to Do Outreach Right

When it comes to link building, are you putting the horse before the cart? Make sure you've got great SEO content (the kind that people will want to link to) before you start your outreach. These tips will help you get your website assets in shape.

5 Ways a Paid Search Campaign Complements SEO

SEO and SEM don't need to be enemies. Here's 5 different ways that Search Engine Optimization and Search Engine Marketing (aka Paid Search) work together.