How Much Should You Pay for a Customer?
Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc’s David Sonn where he describes why this is important and how to calculate it.
Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc’s David Sonn where he describes why this is important and how to calculate it.
Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.
Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.
Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.
Do you struggle to create a content marketing strategy? Does your content help leads travel through the sales funnel or does it feel random? Use our free content organization kit to plan, organize, and distribute your content across the funnel. Don’t just create content, create content with purpose.
Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.
Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.
Learn how this tool can give you the ability to compare all your campaigns on a central dashboard or review individual efforts for Google, Bing, retargeting, display advertising, social media, and more. Track spend, conversions, and success. Get it now!
Let’s explore 3 major reasons why responsive web design is a necessity and why the term “responsive web design” had become outdated.
Do you know the difference between Mobile-First fact or fiction? We address common myths about link building, responsive design, AMP, expandable content, voice search, and more.