Inbound Marketing

Inbound Marketing

Inbound Marketing is a digital tactic that:

These goals are achieved via an intelligent blend of content marketing, influencer marketing, marketing automation, link building, and outreach, by leveraging assets such as whitepapers, articles, interviews, blogs, video, infographics, real-world relationships, and more. This strategy secures a presence and links on external websites and apps. 

Not every inbound opportunity delivers the same value, and some can actually cause a negative impact. Through research, planning, and execution, Arc Intermedia directs effective, compliant inbound marketing plans that deliver on these goals.


Content Marketing

Content marketing is an effective way for companies to increase traffic and conversions, nurture leads, and promote their brand. We work with our clients to evaluate existing content, provide quarterly calendars for what new content to develop, and advise on how to properly allocate resources to the creation and promotion of that content. Our framework allows audiences to educate themselves on our clients’ products or services while also identifying the key differences between them and their competitors.

We provide copywriting services, conduct strategy sessions, highlight possible conversion opportunities, evaluate funnel structure, suggest co-relevant or cross promotional opportunities, or develop a distribution and amplification plan that fits each client’s unique needs.


Influencer Marketing

Influencer marketing is a measurable tactic that enables new prospects to naturally discover your brand through a trusted source. We listen to the needs and goals of each client, then offer a hands-on approach that best fits their needs. A typical plan includes extensive research and analysis of potential influencers, a catalogue of requirements from both the client and influencer, an understanding of social distribution and amplification expectations, a monthly editorial and budget strategy, management of communication between client and influencer, success measurement and reporting, and additional content distribution tactics. We also supply copywriting and content creation services and often manage the influencers and their efforts.


Marketing Automation

Marketing automation facilitates lead capture, nurturing, communication, and reporting. By combining the ability to create unique landing pages, forms, email campaigns, automated workflows, segmented lists, dynamic content, and post to social media, marketers have a full arsenal at their fingertips. 

Arc Intermedia employs HubSpot certified professionals and is a SharpSpring Agency Partner. Each marketing automation platform presents unique benefits and we work to match the needs and budgets of clients to the platform that best fits their requirements. Our team is well versed in the intricacies of automated workflows, email campaigns, list segmentation, and reporting. We provide our clients with hands on training and support as well as perform platform evaluations that identify opportunities for improvement and examine the health of your contact database.

Inbound Marketing Services

  • Inbound marketing
  • Content marketing
  • Link building
  • Outreach
  • Referral traffic
  • Asset development
  • Infographics
  • White papers
  • Interviews
  • Blogging
  • Reporting
  • Program management
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