Influencer marketing is a measurable tactic that enables new prospects to naturally discover a company’s brand through a trusted source. We work with influencers that positively impact our clients’ individual brands and reflect their specific values. That includes professional athletes, chefs, entertainers, social media personalities, celebrities, or individuals at the top of their respected field.
The way Arc Intermedia approaches influencer marketing is to listen to the needs and goals of each client and then offer a hands-on approach to best fits those needs. A typical plan includes extensive research and analysis of potential influencers, a catalogue of requirements from both the client and influencer, an understanding of social distribution and amplification expectations, a monthly editorial and budget strategy, management of communication between client and influencer, measurement and analysis of results with robust reporting, and additional content distribution tactics. We also supply copywriting and content creation services and often manage the influencers and their efforts on behalf of our clients.
Research appropriate influencers across multiple platforms and develop strategies.
Negotiate costs and actions, plus coordinate and verify placement, content, links, deadlines, etc.
Develop brand compliant content optimized for awareness, traffic, and positioning.
Detailed monthly reports on traffic, conversions, recommendations, and more.
We produce original content on digital marketing in general and content marketing in particular. Our clients often reference our articles for new insights and ideas.
Below is a sampling of recently added resources.