Re-targeting involves serving previous website visitors a targeted ad on other websites. In sales jargon, these visitors are “warm leads” who didn’t convert the first time and are generally still worth pursing.
This tactic is a useful way to get more out of other marketing efforts that initially brought the prospect to a website but didn’t take the desired action. It provides multiple opportunities to re-market to those prospects, whether they originated from an online or offline method.
Arc Intermedia develops extensive re-targeting programs from beginning to end, providing strategy, messaging, ad writing and design, visitor pixeling, media buying, reporting, and complete program management. Our powerful online media buying platform allows us to buy ad space at lower costs and then filter geographic location and dayparting for better efficiency.
Seasoned copywriting and pixel perfect design aligned to deliver results.
Tracking website users’ behavior to understand why they left and how to re-engage them.
Can target specific prospects based on pages visited and engagement levels.
Our wide reach allows us to secure ad placement across hundreds of thousands of websites.
Leveraging powerful DSPs to find and bid on media in milliseconds and avoid overpaying.
Daily monitoring and adjustments for maximum return.
Detailed monthly reports on traffic, conversions, recommendations, and more.
No laurel resting here – constant analyses of what’s working to optimize campaign effectiveness.
We produce original content on digital marketing in general and re-targeting in particular. Our clients often reference our articles for new insights and ideas.
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