Arc Intermedia approaches content marketing with the intention of building and furthering brand awareness, increasing website traffic and conversions, and improving search engine rankings by employing an inbound methodology.
We work with our clients to evaluate existing content, provide quarterly calendars for what new content to develop, and advise on how to properly allocate resources to the creation and promotion of that content. Our framework allows audiences to educate themselves on our clients’ products or services while also identifying the key differences between them and their competitors.
We provide copywriting services, conduct strategy sessions, highlight possible conversion opportunities, evaluate funnel structure, suggest co-relevant or cross promotional opportunities, develop a distribution and amplification plan that fits each client’s unique needs, and can even oversee the entire effort.
Content Marketing is an effective way for companies to increase traffic and conversions, nurture leads, and promote their brand.
Content Marketing + Marketing Automation = Strategy for Success
Content Marketing uses the tactics listed above to support the success of marketing automation and to nurture leads to become customers. Marketing automation provides analytical data and a personalized touch. Click to learn how Marketing Automation can improve your content strategy.
Develop quarterly content goals with data backed strategies and solutions.
Employ digital influencers to reach target markets where they already spend their time.
Automated lead outreach that increases conversions and lead intelligence.
Work with Arc's SEO experts to find and secure quality links through corelevant content and guest blogging.
We create, optimize, brand, and place articles and assets.
Identify gaps in content funnels to capture more leads and better educate site visitors.
Create new content that will be found via search and shared on social by target audiences.
Employ data to make informed decisions about what content is working, what content needs improvement, and new opportunities for success.
We produce original content on digital marketing in general and content marketing in particular. Our clients often reference our articles for new insights and ideas.
Below is a sampling of recently added resources.