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Content Marketing & Writing Services

Inbound Marketing

Content marketing often has a different definition depending on who is defining it in that moment. Arc Intermedia views content marketing as a means to use strategic content to build and further brand awareness, increase website traffic and conversions, and improve search engine rankings.

As a Philadelphia-based content marketing and writing agency, Arc works with clients to evaluate existing content, research quarterly calendars for what new content to develop, and advise on how to properly allocate resources to the creation and promotion of that content. This framework allows audiences to educate themselves on a clients’ products or services while also identifying the key differentiators from competitors.

Arc also provides content writing services, conducts strategy sessions, highlights possible conversion opportunities, evaluates sales funnel structure, suggests co-relevant or cross promotional opportunities, develops a distribution and amplification plan that fits each client’s unique needs, and can even oversee the entire effort.

Want results? Consider these gains for a client from the 1st year to the 2nd.
% Increase in Sessions
% Increase in Conversions
% Average Off-Site Engagement
Integrated Digital Marketing from Arc Intermedia can produce greater, more efficient results
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Content Strategy

Develop quarterly content goals with data backed strategies and solutions.

Influencer Marketing

Employ digital influencers to reach target markets where they already spend their time.

Marketing Automation

Automated lead outreach that increases conversions and lead intelligence.

Link Building

Work with Arc’s SEO experts to find and secure quality links through corelevant content and guest blogging.

Copywriting

We create, optimize, brand, and place articles and assets.

Content Audits

Identify gaps in content funnels to capture more leads and better educate site visitors.

Optimization

Create new content that will be found via search and shared on social by target audiences.

Analytics

Employ data to make informed decisions about what content is working, what content needs improvement, and new opportunities for success.

How to Choose an Agency for Content Marketing Services

Content marketing is an effective way for companies to increase traffic and conversions, nurture leads, and promote their brand. Content benefits multiple digital tactics and is a direct line to potential customers.

Companies should look for an agency that is committed to creating valuable, authoritative content. An experienced agency will work with clients to create a strategy that promotes thought leadership, achieves internal initiatives/goals, and attracts new visitors while also speaking to returning customers.

When considering an agency, companies should ask the following questions:

  • Does this agency have a history of creating relevant, engaging content that converts?
  • Will this agency work to create a content strategy that incorporates our core values and the unique aspects of our product/service?
  • How will this agency measure the success of new content? What is their plan if it fails?

Need Help Creating Content? Here’s Why You Should Use a Content Writing Agency

Good content is necessary for any successful digital marketing strategy. That’s obvious. But some companies face difficulty producing effective, unique content that matters to readers.

Arc Intermedia writes content that matters, content that works. Content in a particular company’s tone and personality, that delivers the intended message to drive the desired result.

Content Writing Services

Arc does more than just write. We work to identify what content is necessary to attract and convert the right audience. Through keyword research, content analysis, and data assessment, we devise topics and create content that sales prospects are actually seeking. Arcgenerated content performs well in organic search, entices site visitors to convert on offers, and positions companies as industry thought leaders.

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What Makes Arc a Good Content Marketing/Writing Agency?

A content strategy is like a roadmap. Arc suggests content based on keyword research, competitor research, historical data, topic trends, gaps in the sales funnel, and opportunities for visitors to convert. We incorporate multiple content types, such as blogs, off-site articles, downloadable assets, videos, infographics, or case studies. This roadmap also includes the required length of content, when it should be posted, and where it should live on (or off) the website. We then constantly monitor, report, and tweak to continue reaching the right audiences who want the promoted offer and are most likely to convert.

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Tools & Resources

Still Conducting Research?

We respect that. Choosing a content marketing agency requires careful consideration.

But while you assess your options, consider downloading our Free Content Funnel Organization Kit.

It’ll help you evaluate your content library, identify gaps in your funnel, and pinpoint where you need to focus your efforts. Useful knowledge for whichever agency you hire.

Download Your Free Kit