Content marketing often has a different definition depending on who is defining it in that moment. Arc Intermedia views content marketing as a means to use strategic content to build and further brand awareness, increase website traffic and conversions, and improve search engine rankings.
As a Philadelphia-based content marketing and writing agency, Arc works with clients to evaluate existing content, research quarterly calendars for what new content to develop, and advise on how to properly allocate resources to the creation and promotion of that content. This framework allows audiences to educate themselves on a clients’ products or services while also identifying the key differentiators from competitors.
Arc also provides content writing services, conducts strategy sessions, highlights possible conversion opportunities, evaluates sales funnel structure, suggests co-relevant or cross promotional opportunities, develops a distribution and amplification plan that fits each client’s unique needs, and can even oversee the entire effort.
Develop quarterly content goals with data backed strategies and solutions.
Employ digital influencers to reach target markets where they already spend their time.
Automated lead outreach that increases conversions and lead intelligence.
Work with Arc’s SEO experts to find and secure quality links through corelevant content and guest blogging.
We create, optimize, brand, and place articles and assets.
Identify gaps in content funnels to capture more leads and better educate site visitors.
Create new content that will be found via search and shared on social by target audiences.
Employ data to make informed decisions about what content is working, what content needs improvement, and new opportunities for success.
Content marketing is an effective way for companies to increase traffic and conversions, nurture leads, and promote their brand. Content benefits multiple digital tactics and is a direct line to potential customers.
Companies should look for an agency that is committed to creating valuable, authoritative content. An experienced agency will work with clients to create a strategy that promotes thought leadership, achieves internal initiatives/goals, and attracts new visitors while also speaking to returning customers.
When considering an agency, companies should ask the following questions:
Good content is necessary for any successful digital marketing strategy. That’s obvious. But some companies face difficulty producing effective, unique content that matters to readers.
Arc Intermedia writes content that matters, content that works. Content in a particular company’s tone and personality, that delivers the intended message to drive the desired result.
Arc does more than just write. We work to identify what content is necessary to attract and convert the right audience. Through keyword research, content analysis, and data assessment, we devise topics and create content that sales prospects are actually seeking. Arc–generated content performs well in organic search, entices site visitors to convert on offers, and positions companies as industry thought leaders.
A content strategy is like a roadmap. Arc suggests content based on keyword research, competitor research, historical data, topic trends, gaps in the sales funnel, and opportunities for visitors to convert. We incorporate multiple content types, such as blogs, off-site articles, downloadable assets, videos, infographics, or case studies. This roadmap also includes the required length of content, when it should be posted, and where it should live on (or off) the website. We then constantly monitor, report, and tweak to continue reaching the right audiences who want the promoted offer and are most likely to convert.
We respect that. Choosing a content marketing agency requires careful consideration.
But while you assess your options, consider downloading our Free Content Funnel Organization Kit.
It’ll help you evaluate your content library, identify gaps in your funnel, and pinpoint where you need to focus your efforts. Useful knowledge for whichever agency you hire.Download Your Free Kit