Paid Search

Paid Search

Paid search is one of the most efficient forms of online and mobile advertising to rapidly attract customers and prospects.

With a focus on maximizing goals (sales leads, e-commerce, registrations, and more), Arc Intermedia’s team of certified paid search experts develops extensive campaigns that simultaneously span Google, Yahoo, Bing, and search engines outside the United States.


Through proven strategies and powerful bid management software, we aim for the best cost-per-conversion, lead quality, and return on investment. Clients benefit from our actively managed paid search programs with a daily focus on analysis and adjustments to maximize results. Paid search also serves as an excellent counterbalance to SEO, as both should work together for the best coverage and efficiency across search engines.

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Arc Intermedia's Paid Search Efforts Include

Keyword Research

In-depth analysis of competitor efforts, search query data and trends, user intent, and industry experts to cultivate the right terms to target.

Ad Writing

Highly effective ads with ad extensions, sitelinks, relevant keywords, and best practices to increase quality scores and capture the preferred audience.

Optimized Targeting

Daily, cross-channel bid optimizations aided by machine learning to calculate optimal costs, dayparts, geographic locations, device types, languages, and more, for improved performance and reduced ad spend waste.

Suite of Tools

A deep investment in industry leading tools and advanced technologies for better budgeting and smarter bidding decisions.

Page Optimization

Design or recommend landing page changes to improve conversions and boost ROI.

A/B Testing

Compare slight variations of a webpage to improve its usability and increase user engagements.

Performance Metrics

Identify what is and isn’t working through enhanced cross-device conversion tracking, user engagement configuration, and CRM integration.

Transparent Reporting

Customized KPI reporting with recurring meetings to review campaign performance and strategy recommendations.

Additional Resources and Knowledge

We produce original content on digital marketing in general and search engine marketing in particular. Our clients often reference our articles for new insights and ideas.

Below is a sampling of recently added resources.