Online display advertising is an ideal tactic for branding and promotion. Unlike paid search and other forms of less graphical advertising that requires a prospect to be actively searching for a product or service, display ads find prospects wherever they happen to be with visual messaging that helps build awareness and credibility. This visual advertising inevitably improves the performance of other marketing tactics.
Arc Intermedia strategically develops campaigns built custom for client goals. We can develop and host the creative and then leverage powerful tools to efficiently buy online media across thousands of desktop and mobile websites and apps that target contextual relevance, location, industry, dayparting, and more.
And we track it all. Clients receive robust reporting to know exactly where their ads appear, how well they’re performing, and how much it costs. We monitor and adjust campaigns daily to ensure the best performance for the lowest budget.
Seasoned copywriting and pixel perfect design aligned to deliver results.
Flash is dead. We build animated ads in compliant HTML 5.
Can target audiences of specific locations and geofenced within a specific radius of a location.
Can target certain times of specific days by the hour.
Leveraging powerful DSPs to find and bid on media in milliseconds and avoid overpaying.
Daily monitoring and adjustments to the program for maximum return.
Detailed monthly reports on traffic, conversions, recommendations, and more.
No laurel resting here – constant analyses of what’s working to optimize campaign effectiveness.
We produce original content on digital marketing in general and online display advertising in particular. Our clients often reference our articles for new insights and ideas.
Below is a sampling of recently added resources.