The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.


Patrick Coyne

Google Mobile-First Index Myths

Do you know the difference between Mobile-First fact or fiction? We address common myths about link building, responsive design, AMP, expandable content, voice search, and more.

Ron Sansone

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.

Matt Ulmer

Know the Differences Between Cost-per-Click, Cost-per-Conversion, and Cost-per-Tactic

Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.

Rasheed Hendricks

Free Magic Digital Advertising Budget Tracking Tool

Learn how this tool can give you the ability to compare all your campaigns on a central dashboard or review individual efforts for Google, Bing, retargeting, display advertising, social media, and more. Track spend, conversions, and success. Get it now!

Mike Maier

Mobile or Bust: The Top 3 Reasons Responsive Design is a Necessity

Let’s explore 3 major reasons why responsive web design is a necessity and why the term “responsive web design” had become outdated.

David Sonn

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple’s App Store Search Ads offering, as well as tips for app marketers.

Patrick Coyne

Rel=”nofollow” – What is it and How Does it Benefit SEO?

When used correctly, rel=”nofollow” can be your best friend. But if you don’t understand it, it can lead to some big technical issues with your site. This post covers the basics of using the rel=”nofollow” and offers examples of when you would want to implement it.

Ron Sansone

Digital Digest: Check Your AdWords, Enough with the Clickbait, & Kill Your Interstitials!

The January 2017 edition of the Digital Digest lets you know that it’s time to kill your on-page interstitials and check your AdWords strategy. Oh, and enough with the clickbait!

Matt Ulmer

How Do You Know Your Marketing Efforts Are Working?

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

Katie Schieder

How Can Inbound Marketing Help You Generate Traffic, Acquire Leads, and Convert Leads to Customers?

Do you prioritize converting leads into customers, but struggle to generate website traffic and leads? Learn how inbound marketing and content can help you generate quality traffic, acquire leads, and convert those leads into customers.

Katie Schieder

5 Things You Should Know About Data in Digital Marketing

Data is an important tool for digital marketers. Read how data plays a roll in the lives of each Arc team member and why we believe you should use data to influence your decision process.

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