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Rasheed Hendricks

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

Matt Ulmer
Tips

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

Patrick Coyne
Tips

White Hat vs. Black Hat SEO: How to Spot a Good SEO & Avoid Hiring a Bad One

Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.

Ron Sansone
Tech

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.

Matt Ulmer
Tips

Know the Differences Between Cost-per-Click, Cost-per-Conversion, and Cost-per-Tactic

Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.

Rasheed Hendricks
Arc

Free Magic Digital Advertising Budget Tracking Tool

Learn how this tool can give you the ability to compare all your campaigns on a central dashboard or review individual efforts for Google, Bing, retargeting, display advertising, social media, and more. Track spend, conversions, and success. Get it now!

Mike Maier
Tech

Mobile or Bust: The Top 3 Reasons Responsive Design is a Necessity

Let’s explore 3 major reasons why responsive web design is a necessity and why the term “responsive web design” had become outdated.

David Sonn
Tips

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple’s App Store Search Ads offering, as well as tips for app marketers.

Patrick Coyne
Tips

Rel=”nofollow” – What is it and How Does it Benefit SEO?

When used correctly, rel=”nofollow” can be your best friend. But if you don’t understand it, it can lead to some big technical issues with your site. This post covers the basics of using the rel=”nofollow” and offers examples of when you would want to implement it.

Ron Sansone
Arc

Digital Digest: Check Your AdWords, Enough with the Clickbait, & Kill Your Interstitials!

The January 2017 edition of the Digital Digest lets you know that it’s time to kill your on-page interstitials and check your AdWords strategy. Oh, and enough with the clickbait!

Matt Ulmer
Tips

How Do You Know Your Marketing Efforts Are Working?

Website Metrics 101: Learn the basics of tracking your digital marketing efforts to ensure they’re paying off.

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  • Established:January 2010
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