Is It Necessary to Hire a Digital Marketing Company, or Can It Be Done Independently?

Whether to hire a digital marketing company depends largely on your business goals, internal resources, and the complexity of your marketing needs.

It’s absolutely possible to handle digital marketing independently—many startups and small businesses do, especially in the early stages. There are countless tools available for managing SEO, social media, email marketing, and paid advertising, and there’s no shortage of online resources to learn from.

However, doing it effectively requires time, strategic thinking, and cross-disciplinary skills like analytics, copywriting, design, media buying, and coding, to name a few.

As your business scales or competes in more saturated markets, the margin for error shrinks, and having a specialized team can make a significant difference. A digital marketing agency like Arc Intermedia brings a level of expertise, scalability, and cross-channel experience that can accelerate results and free up internal bandwidth. They also tend to have access to advanced tools, data insights, and a structured process for testing and optimizing campaigns.

In short, it’s not “necessary” to hire an agency—but for businesses aiming to grow efficiently, compete more aggressively, or simply offload execution to experts, it can be a smart and strategic investment, certainly more cost effective than hiring a whole department of experts.

Add a marketing department staffed with experts to your company by contacting Arc Intermedia. You can speak to an agency leader right now, by calling 484-960-7337.