Rasheed Hendricks

Director of Digital Advertising & Analytics

Rasheed Hendricks is a seasoned digital marketer with a strong record developing integrated paid advertising campaigns. As Arc Intermedia’s Director of Digital Advertising & Analytics, he is charged with the strategic construction, management, and tactical execution of the agency’s Paid Media strategies. This includes search engine marketing (SEM), paid social, re-targeting, display advertising, and emerging digital outlets.

Prior to joining Arc Intermedia, Hendricks in his previous role managed the integrated paid advertising campaigns of some of the nation’s top universities. His areas of expertise include paid search marketing, multivariate testing, platform configuration, call tracking, lead acquisition, and campaign measurement.

5 Things...