David Sonn, Founder and President of Arc Intermedia, is a serial entrepreneur with expertise in digital marketing and business development. He founded Arc on a basic mantra: every initiative must begin with a clearly defined business goal. This assures clients that programs will be on strategy and that none of their budget will be spent on misdirected efforts.
Dave provides the "business viewpoint," putting himself in the client’s CEO shoes to make sure Arc’s recommendations are aimed at real world results. He is often called upon for consultation, speaking engagements and workshops.
He continues to explore new service offerings to provide clients with the latest and smartest solutions while creating stability and growth for the company. He also provides consulting to technology startups, offering insight on business plan projections, marketing tactics and vendor selection.
Starting three companies, each with unique challenges, where investors and employees depended directly on me for success.
Listen before you speak - but trust your eyes, not your ears. Be decisive yet understand that a pivot isn't weakness if it's the better path.
LinkedIn for recruiting and business relationships, Instagram for consumer engagement.
Maxing every credit card, draining all savings, and taking friends'/family money to start my first company - with five employees and no clients on Day 1.