What is an SEO Tech Audit, and Why Do I Need One?

seo audit toolsWith content and links hogging all the attention, technical work is sort of the red-headed stepchild of the SEO world. Sure, creating great content and earning powerful, contextual backlinks are essential to the Search Engine Optimization of your website, but a technically deficient website could render all other tactics ineffective.

It also doesn’t help that technical SEO is the least understood aspect of SEO. So, let’s start with the basics:

What is Technical SEO?

Technical SEO focuses on meeting Search Engine guidelines and requirements for crawling, indexation, and user experience. This is the SEO work that falls outside of on-page content and links. A technically-sound website enables Search Engines to crawl your content and contextual backlinks efficiently, and rank your webpages accordingly, thus improving your visibility with the SERPs.

So okay, technical SEO is clearly important. But you might still be scratching your head as to how to get started. This is where a technical audit comes into play.

What is an SEO Technical Audit?

An SEO technical audit is an in-depth assessment of every aspect of the website that may be affecting Search Engine indexation and visibility. The ultimate goal of the audit is ensuring that the site meets the requirements for indexation.

Why Do I Need an SEO Tech Audit?

Technical SEO is the foundation on which all of your on-site and off-site SEO work is built. Because what is the use of having terrific content if you’ve accidentally blocked Search Engines from crawling and indexing it?

Performing an SEO technical audit allows you to do a checkup of the website and explore the different ways in which your website may be underperforming due to inefficient technical setup.

SEO Audit Checklist

Below is a simplified version of an SEO audit checklist. While every website is different, and there are certainly more that can be included, this blueprint provides a good understanding of where to begin.



 On-Site Links



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