See What We’re Working On Today
With the stunning Emerald Bay in the Yukon as his backdrop, Arc Intermedia’s Dave is pulling back the curtain on a monumental task: the final testing and launch of our new company website!
In this episode of “What Am I Working On Today?” Dave shares the three strategic pillars that informed every decision of the redesign—and why the final goal is now the most critical step for any modern business.
A Peek Behind the Launch Curtain
Before the site goes live, Dave and the Arc team are locking down the details. They share why a seemingly simple step—testing the site across every major browser and device—is still an absolute must. If you’re planning a launch, the key takeaway here is to test every single form.
But what really drove the design? It wasn’t just aesthetics. It was about defining a strategic communications platform for the next era of search and discovery.
The three non-negotiable goals for our new site:
- Redefining Our Brand: Your website is your brand’s basecamp. See how we took this opportunity to deliver a new brand statement, show our personality, and clearly communicate our unique value.
- Showcasing Our Expertise: With a team of highly senior people, we structured the site to be a showcase not just of our successes, but of how we think, delivering thought leadership in various ways.
- Built for AI: This is the mandate for every new website. The new structure was engineered to strategically feed LLMs with the content format they prefer. If you want to know how people will learn about you before they ever visit your site, this insight is a must-watch.
Get the Full Story and Be Inspired
We invite you to go take a look at our brand-new website and see these goals in action!
Dave details why incorporating these pillar goals—especially the AI mandate—and including key stakeholders from the start is essential for your own success. Visit our site, let us know if we hit our goals, and perhaps find the inspiration for your next big digital project.
Don’t miss out on the specific structure and strategy that goes into an AI-first website! Watch and subscribe to the “What Am I Working On Today?” video series for weekly, behind-the-scenes insights.
