Arc Intermedia is a HubSpot Certified Agency Partner – Now What Does That Mean?

Katie Schieder
Katie Schieder Director of Inbound Marketing & Content

Arc Intermedia is a HubSpot Certified Agency Partner (and we have the badge to prove it!) For those of you who are unsure what HubSpot is, what this means for Arc as a digital agency, and what this means for our clients – here’s a quick summary.

What is HubSpot?

HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads, and close customers.

Click to read our list of 7 Things You Need to Know About Marketing Automation

In other words – HubSpot is a comprehensive marketing automation platform, sales focused CRM, and so much more. HubSpot was founded in 2005 with the idea of creating a suite of digital tools that would allow companies to market smarter. In the past decade, HubSpot has become the leader in marketing automation by offering tools that work together seamlessly like:

Email & Content Creation

  • Create emails and send emails in the system.
  • Track how contacts interact with each email and store that information in each contact’s individual record as well as the email send report.
  • Create emails for a one-time/individual sends or create emails for automation. These emails can be triggered by a workflow, a form submission, a page visit, etc. HubSpot also encourages content creation through a built-in blog and content editing software.

Landing Pages, Dynamic Content, Forms, Calls-to-Action, and Lists

  • Create landing pages to promote downloadable offers or campaigns. Landing pages or regular website pages can include dynamic content (which means content that changes based on a visitor’s location, language, device type, referral source, or previous actions taken on the site).
  • Forms and calls-to-action (CTAs) can be added to landing pages or regular website pages. These are completely customizable and tracked within the HubSpot platform. All form submissions, pages viewed, and CTAs clicked can be found in a contact’s profile (demonstrating the CRM side of things).
  • Create logic-based lists that allow you to accurately address the needs of potential and current customers.

Social Media Publishing and Monitoring

  • Connect your Facebook, Twitter, LinkedIn, Google+, or Instagram account to HubSpot to publish directly from the platform.
  • Publish or schedule posts in the platform to enable the reporting feature. See how many followers you gained, what was your most successful post, and what posts generated traffic to your site.
  • Monitor brand mentions, keywords, and individual accounts in the platform.

Personas & Lead Scoring

  • Create unique buyer personas based on real clients. Identify their goals and challenges so you can provide information that will help them move to the next stage of the buyers’ journey and eventually make a purchase decision.
  • Landing pages, dynamic content, emails, calls-to-action, lists, and more can be linked back to personas.
  • Want to know how likely a lead is to making a purchase? Set up lead scoring. Identify high value website pages, forms, and emails, and allow HubSpot to calculate how interested your prospect is in your product or service.


  • Understand the health of your website and the impact of your marketing efforts.
  • HubSpot offers custom reporting options as well as source, competitor, attribution, conversion reports and more.


  • At Inbound 2017, HubSpot announced their commitment to creating a robust CRM that could compete with industry titans like SalesForce and Microsoft Dynamics – and they delivered!
  • Their CRM integrates beautifully with the marketing automation platform and provides a wealth of knowledge about each lead.

Read our recap of HubSpot’s Inbound 2017 conference

What Does It Mean to be a HubSpot Certified Agency Partner?

If you go on the HubSpot website you will read that “agency partners can work with you to implement successful inbound marketing and sales strategies, as well as help you with HubSpot’s software.”

Quick HubSpot Tip – Keep Your Contacts Organized. Click to Read Why This is Important

This is true, but the partnership is so much more than that! As an agency partner we can directly fulfill HubSpot services, onboard clients to the platform, consult on projects, suggests ways to improve your strategy and optimize your platform, and advise clients of what is new and exciting in the world of marketing automation/HubSpot, since we have beta access to new tools, features, reports, and more.

We Are Also Partner Certified

This means we took the time to understand the system, took classes on how to promote client success, and took the certification test to become partner certified. According to HubSpot, the Partner Certification “certifies an agency’s ability to use the product effectively and helps ensure that our customers are getting the best help.”

Achieving the Partner Certification signifies a higher level of commitment. We don’t just want to use our partner status to sell you on HubSpot, we want to be an active contributor to your digital success.

What Does This Mean for Our Clients?

It means that we can help you incorporate marketing automation into your digital strategy.

It means that we can help you better understand the needs and activities of your website visitors.

It means that we can help you to connect your sales and marketing efforts and data like never before.

HubSpot is an amazing platform, which is why we decided to make the investment for ourselves and our customers. We believe that by better understanding your website traffic and leads, you can create more effective marketing materials and close more sales. At Arc, we pride ourselves on being customer acquisition experts, so incorporating HubSpot into our suite of digital marketing services was an easy decision.

Whether you are new to marketing automation or just need some help, we’re happy to take some time to discuss your needs and how HubSpot can add value to your digital strategy.