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Digital marketing news, tips, and bright ideas.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Welcome Arc’s Newest Director – Laura Jo Sharpe

Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.

Laura SharpeLaura Sharpe

Apple Business Connect: The New Business Profile You Need to Be Part of

Apple has released a competitor to Google My Business, called Apple Business Correct. Read all about how it can help your business.

Matt UlmerMatt Ulmer

Happy Howlidays and Meowy Christmas

Happy holidays from Arc. It has been a wonderful year and we look forward to what 2023 will bring. Read our blog and watch our 'howliday' video.

Katie SchiederKatie Schieder

Welcome Arc’s New SEO Manager, Ryan Martin

Meet a new member of our team! Ryan is an SEO professional that's dedicated to furthering the SEO performance of Arc Intermedia clients.

Ryan MartinRyan Martin

Happy Holidays from Arc Intermedia

The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2022. Read our short blog and watch our furry video.

David SonnDavid Sonn

Welcome Arc’s New SEO Manager, May Rowland

Meet Arc Intermedia’s newest team member! May Rowland is an experienced SEO professional who is eager to start collaborating with our clients to further improve their SEO performance.

May RowlandMay Rowland

Continuous Audience Sharing

What is Google’s continuous audience sharing for ads? Learn about the advantages of Google's latest update and how to set it up.

Olivia BerryOlivia Berry

The Customer Acquisition Approach to Social Media

Thinking about how you can add social media to your digital strategy? Learn how Arc thinks about social and why it's important to partner with a digital agency that understands social is more than posts and impressions.

David SonnDavid Sonn

What’s the Deal with Google Analytics 4?

Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.

Ron SansoneRon Sansone

Welcome Arc’s New Digital Marketing Specialist, Olivia Berry

Arc's new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.

Olivia BerryOlivia Berry

Using Google Search Results for Content Generation

Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.

Patrick CoynePatrick Coyne

Happy Holidays from the Arc Team & Our Work from Home Companions

The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2021. Read what 2020 meant to our team and see some of our four legged companions who have kept us company while working remote this year.

David SonnDavid Sonn

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.